Check Payments - WooCommerce Guided Tour

Check Payments - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/check-payments-woocommerce-guided-tour

BACS - WooCommerce Guided Tour

BACS - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/bacs-woocommerce-guided-tour

Creating maps with friends in Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/creating-maps-with-friends-in-google-maps

Checkout Settings - WooCommerce Guided Tour

Checkout Settings - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/checkout-settings-woocommerce-guided-tour

The Website Audit That Will Bring You Results, Or We Double Your Money Back!

Shipping Classes - WooCommerce Guided Tour

Shipping Classes - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/shipping-classes-woocommerce-guided-tour

Drawing lines and shapes in Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/drawing-lines-and-shapes-in-google-maps

Insights on the AdWords Auction

Hal Varian, Google's chief economist, explains how the AdWords auction works.

See more here: https://www.youtube.com/watch?v=5ZnWq0XMClc

from Wp - video https://rainmakerreputation.com/video-channel/insights-on-the-adwords-auction

Online Video Marketing Company Nashville (888) 406-3484

Online Video Marketing Company Nashville (888) 406-3484

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from Wp - video https://rainmakerreputation.com/video-channel/online-video-marketing-company-nashville-888-406-3484

Shipping Options - WooCommerce Guided Tour

Shipping Options - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/shipping-options-woocommerce-guided-tour

Google Makes Google My Business Post Live

Google has announced that it’s made a new tool available to Google My Business users, the Google Post

“With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have. ”

Posting on Google gives you new ways to engage with your customers:

• Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
• Promote events and tell customers about upcoming happenings at your location.
• Showcase your top products and highlight new arrivals.
• Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Search Engine Land has a terrific How-To-Google-Post article.

On top of implementing Google’s AMP , this is a welcome avenue to get more value out of your content marketing.

I tell all my clients that the safest long term strategy that is most likely to never change (unlike past best practices that Google changed on a dime over), is to create industry relevant content, pushed out through the company’s social media channels.  If Google has invested the time to integrate Content Marketing into the Google My Business panel.. what does that tell you?

 

The post Google Makes Google My Business Post Live appeared first on Rainmaker Reputation Local Search.

TechCrunch-YouTube has 1.5 billion logged-in monthly users watching a ton of mobile video

“This year at VidCon, YouTube shared some new metrics that really drive home how much it’s dominating mobile video usage and how quickly its service is gaining viewers on TVs.”

Logged-in users spend an average of more than one hour per day watching YouTube just on mobile devices

“When we compare that [metric] to TV, people — in some countries like the U.S. — watch up to four hours per day, so we think there’s lots of room to get people to watch even more YouTube,” CEO Susan Wojcicki said onstage.
Read the whole story via this link

The post TechCrunch-YouTube has 1.5 billion logged-in monthly users watching a ton of mobile video appeared first on Rainmaker Reputation Local Search.

Setting Up Free Shipping - WooCommerce Guided Tour

Setting Up Free Shipping - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/setting-up-free-shipping-woocommerce-guided-tour

About Google AdWords - AdWords in Under Five Minutes

Learn about Google AdWords, the online advertising tool that can help grow your business and bring you more potential customers.

Create an AdWords account:

See more here: https://www.youtube.com/watch?v=KwQo4D_NJzQ

from Wp - video https://rainmakerreputation.com/video-channel/about-google-adwords-adwords-in-under-five-minutes

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Social Video Marketing San Francisco (888) 406-3484

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from Wp - video https://rainmakerreputation.com/video-channel/social-video-marketing-san-francisco-888-406-3484

Setting Up Local Pickup - WooCommerce Guided Tour

Setting Up Local Pickup - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/setting-up-local-pickup-woocommerce-guided-tour

Create an Effective Mobile Website - AdWords in Under Five Minutes

This video will show you how to design an effective mobile site and keep mobile best practices in mind during your site design.

Test your site for mobile-friendliness:

Learn more:

Learn about PageSpeed Insights:

Learn about Google’s 25 mobile site design principles:

Learn about Google’s Webmaster guidelines:

See more here: https://www.youtube.com/watch?v=H-cM5dcvgaA

from Wp - video https://rainmakerreputation.com/video-channel/create-an-effective-mobile-website-adwords-in-under-five-minutes

Learn what's working and refine for success

A small investment of time can make a big difference in your AdWords campaigns' performance. Here are three ways to use your account data to improve your AdWords campaigns.

Learn more about optimizing your account:

Subscribe to AdWords Help on YouTube

See more here: https://www.youtube.com/watch?v=HYmv_q-c6lE

from Wp - video https://rainmakerreputation.com/video-channel/learn-whats-working-and-refine-for-success

Setting Up Flat Rate Shipping - WooCommerce Guided Tour

Setting Up Flat Rate Shipping - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/setting-up-flat-rate-shipping-woocommerce-guided-tour

Editing a custom map in Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/editing-a-custom-map-in-google-maps

Shipping Zones - WooCommerce Guided Tour

Shipping Zones - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/shipping-zones-woocommerce-guided-tour

How To Control Your Budget Adwords

With AdWords, you have control over your budget and ad spending. Here are a few tips for getting the most out of your AdWords spending.

Learn more about controlling your advertising costs:
Subscribe to AdWords Help on YouTube

See more here: https://www.youtube.com/watch?v=HEnPcskGxTI

from Wp - video https://rainmakerreputation.com/video-channel/how-to-control-your-budget-adwords

Internet Video Advertising Nashville (888) 406-3484

Internet Video Advertising Nashville (888) 406-3484

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from Wp - video https://rainmakerreputation.com/video-channel/internet-video-advertising-nashville-888-406-3484

Tell your Story Adwords

AdWords helps you tell your story to the people most interested in hearing it—your customers. Learn how to create great ads that connect your business with the right audience.

Learn more about how AdWords connects your ads to the right customers:
Subscribe to AdWords Help on YouTube

See more here: https://www.youtube.com/watch?v=MpdDc7BBjco

from Wp - video https://rainmakerreputation.com/video-channel/tell-your-story-adwords

Tax Rate Example - WooCommerce Guided Tour

Tax Rate Example - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/tax-rate-example-woocommerce-guided-tour

Tax Settings - WooCommerce Guided Tour

Tax Settings - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/tax-settings-woocommerce-guided-tour

Embedding a custom map in Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/embedding-a-custom-map-in-google-maps

Marketing Video Production Houston, Tx (888) 406-3484

Marketing Video Production Houston, Tx (888) 406-3484

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"Marketing Video Production Houston,Tx - Profit from the practicality of Video Marketing. Subscribe to our playlist by clicking thru this location:

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See more here: https://www.youtube.com/watch?v=IrwUf2llT-c

from Wp - video https://rainmakerreputation.com/video-channel/marketing-video-production-houston-tx-888-406-3484

Define your Audience for AdWords

No matter what your advertising goal is, you can get more out of AdWords if you take time to define exactly who you want your ads to reach. Learn how AdWords can help you reach the right audience.

Learn more about reaching your audience:
Subscribe to AdWords Help on YouTube:

See more here: https://www.youtube.com/watch?v=SkgLRvmpJDY

from Wp - video https://rainmakerreputation.com/video-channel/define-your-audience-for-adwords

Plan your Campaign in AdWords

Learn how to set your AdWords campaigns up for success by answering three key questions.

Learn more about choosing the right campaign for you: .
Subscribe to AdWords Help on YouTube:

See more here: https://www.youtube.com/watch?v=h9PeMTVwSzc

from Wp - video https://rainmakerreputation.com/video-channel/plan-your-campaign-in-adwords

Google Adwords Improves Transparency Regarding Quality Score

Quality Score has always been  a critical factor in any Google Adwords ad performance.  I can remember when Landing page innovation took a new turn in order to comply with Google’s new standards (Adding About and Contact pages, adding physical address, etc).

Google Adwords users have never had much of an explicit tab or column in Adwords to tell you what your score is, so… much like any technical market, 3rd party software companies have tried to bridge that gap.  Google has now added a way to view Quality Score components in AdWords directly, especially at scale.

Quality Score: Definition

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

• You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column.
• The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
• Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.

The post Google Adwords Improves Transparency Regarding Quality Score appeared first on Rainmaker Reputation Local Search.

Google Partners: How To Improve Quality Score

Post

This is a sizzle reel that covers how recent changes like the inclusion of ad extension data have changed the calculation of Quality Score. Former AdWords Evangelist Frederick Vallaeys will cover the basics of Quality Score, as well as some of the latest updates

Watch more video here: https://www.youtube.com/watch?v=P6RfDHpsyPg

from Wp - video https://rainmakerreputation.com/video-channel/google-partners-how-to-improve-quality-score

Products Settings - WooCommerce Guided Tour

Products Settings - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/products-settings-woocommerce-guided-tour

Define and Achieve Success with AdWords

Different businesses have different business goals, but they both want to be successful with AdWords. See what strategies two different advertisers use to reach their goals of increasing sales and promoting brand awareness, and how they know when they're succeeding.

For more about defining your goals with AdWords, visit:
Subscribe to AdWords Help on YouTube:

See more here: https://www.youtube.com/watch?v=q07Jr9Vihlk

from Wp - video https://rainmakerreputation.com/video-channel/define-and-achieve-success-with-adwords

Video Marketing Strategy Austin, Tx (888) 406-3484

Video Marketing Strategy Austin, Tx (888) 406-3484

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"Video Marketing Strategy Austin,Tx- Take advantage of the technological edge of Video Marketing. Subscribe to our channel by clicking this link here:

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See more here: https://www.youtube.com/watch?v=8R34yKau5nI

from Wp - video https://rainmakerreputation.com/video-channel/video-marketing-strategy-austin-tx-888-406-3484

General Settings - WooCommerce Guided Tour

General Settings - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/general-settings-woocommerce-guided-tour

How to Establish Your eCommerce Business Using Video Marketing

 

Whether your e-tail operation is well established or just getting off the ground, it’s a well-nigh act of self-sabotage to opt out of the rich sights and sounds of video hosts such as Vimeo, Vine, YouTube, and Instagram. Although the parameters of these providers vary, they all offer the possibility of snappy, commanding messages that are easy to embed on your point-of-sale site or social media page. The format and strategy you choose, however, depends on the nature of your product and service and the resources at your command. Here are a few ways to use online video to get your brand noticed:

In-depth product description

Sometimes the best way to get your product across is through a no-frills demo. The shoe and clothing mega-site Zappos, for example, has seen significant spike in e-tailing that feature simple video demonstrations of products—and that’s for a relatively uncomplicated product like shoes. For a more abstract service such as the discount deals website Groupon, on the other hand, translating a process into easy-to-digest animation can be an invaluable way of letting customers know what your product is in the first place. Note how in a matter of moments, Groupon uses Vimeo to clearly identify how it works, but more importantly, that it’s a way to save.

Obviously, such videos by nature lend themselves to a long form presentation—YouTube over Vine—and are geared toward disseminating information as much as commanding eyeball-time. Furthermore, using a company’s actual staff tends to bring across a level of authenticity that actors won’t provide (again, Zappos has done well with this angle). In this way, customers feel like they’re getting a recommendation from a real person rather than a blatant pitch.

Behind the Scenes

In cases in which you’re reaching out to potential customers who already follow you via social media, it’s a safer bet that said people already have an elevated interest in your brand. Leaning on the personality of people behind the company and telling the operation’s story through vivacious sound and image bytes takes full advantage of this interest. You make your audience feel as though they’re part of the brand experience, and can even do double-duty as a product demo, as Stila achieved with a series of Fashion Week Vines.

For similar reasons, if your company hosts promotional events, capturing their energy with Instagram or Vine clips are also alluring. The rapid cutting of these host sites are by definition dynamic and eye-catching, and their elliptical quality can leave viewers with a “wish I were there” feeling, a tactic successfully exploited by Virgin Mobile’s bumping DJ parties.

Eye-Candy Branding

If your number one goal is to garner attention from new potential customers, the flash and dazzle of Vine or Instagram is the way to go. Indeed, short-form video lends itself to getting people to stand up and take notice of a brand rather than providing detailed information.

Obviously, the visual assault tactic can manifest in an array of forms contingent on the image you want to convey, not to mention the advertising budget in question. On the one hand, Samsung’s basketball Vines are a standard-bearer for what can be done with imagination and a crack animation team, putting the image of cellphones front and center and synergizing with a popular (and visually explosive) sport—all in a resounding memorable way.

Obviously, not everyone has the means to go head-to-head with Samsung here, but you don’t need to. Consider the recent strategy used by Old Spice in a series of amusing clips. In a few cryptic seconds, the video maker achieves brand recognition in an intriguingly opaque way that extends the conversation. And not only does the amateurishly no-budget production value slash costs, but it also imbues a slap-dash charm.

Fan Videos

Affirmation from satisfied customers is worth its weight in gold, so posting video testimonials of your product’s excellence is a great way to establish trust. Here, the more organic the better, so linking existing clips made by a truly spirited consumer on his or her own webpage can function as a muscular Yelp! review.

Admittedly, that might be a tall order, so solicitation of user-generated clips may be necessary. For this, there’s nothing better than contest calls for clever Instagram or YouTube videos featuring your product.

As we have gathered, the budget and ambitions of marketing-driven videos can be drastically different and should be tailored to your capabilities and demands. On the one hand, studies have shown that as a rule, people respond more positively to videos crafted by a professional third party source. On the other, the above suggestions offer very cost-effective ways of getting your brand across; note that there are providers to help you maximize this task. In the end, however, clear vision, clever presentations, and an organically-cultivated connection with customers can outdo big-budget bonanzas.

Read more at https://goo.gl/BX436k

 

The post How to Establish Your eCommerce Business Using Video Marketing appeared first on Rainmaker Reputation Local Search.

Installing WooCommerce - WooCommerce Guided Tour

Ecommerce business using video marketing

from Wp - video https://rainmakerreputation.com/video-channel/installing-woocommerce-woocommerce-guided-tour

Build a website that delivers results

You’re investing in AdWords to reach new customers. Your ad may bring people to your site, but does your website keep them there? Learn basic website design tips to help turn visitors into actual customers.. Learn more

See more here: https://www.youtube.com/watch?v=AyXy9jY_QLQ

from Wp - video https://rainmakerreputation.com/video-channel/build-a-website-that-delivers-results

Personalize your map in Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/personalize-your-map-in-google-maps_1

Learn The ABCs of AdWords

Learn how online advertising can help attract new customers to your business. This video describes how the opportunities available with organic and paid search can get your website in front of interested people.
Start off right with Your Guide to AdWords:

Subscribe to AdWords Help on YouTube .

See more here: https://www.youtube.com/watch?v=EYHegvg5kII

from Wp - video https://rainmakerreputation.com/video-channel/learn-the-abcs-of-adwords

Reach More Customers with AdWords

Learn how AdWords gives you the ability to reach potential customers at the moment they're searching for what you're offering. Start off right with Your Guide to AdWords:

See more here: https://www.youtube.com/watch?v=fipp7cJiWJU

from Wp - video https://rainmakerreputation.com/video-channel/reach-more-customers-with-adwords

Making Marketing Videos Chicago Il (888) 406-3484

Making Marketing Videos Chicago Il (888) 406-3484

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"Making Marketing Videos Take advantage of the technological edge of Video Marketing. Subscribe to our channel by clicking this link here:

Video Marketing Resources In The USA: (A handy map of some of the top Video service vendors and tools, by location)
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See more here: https://www.youtube.com/watch?v=AxpwtBFwKBc

from Wp - video https://rainmakerreputation.com/video-channel/making-marketing-videos-chicago-il-888-406-3484

What is AdWords?

An introduction to AdWords. Learn how Google's powerful online advertising tool can help you reach new customers and grow sales.

Learn more about setting up your AdWords account at
Subscribe to AdWords Help on YouTube

See more here: https://www.youtube.com/watch?v=05we2g3Edgs

from Wp - video https://rainmakerreputation.com/video-channel/what-is-adwords

Personalize your map in Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/personalize-your-map-in-google-maps

Video Marketing Production San Francisco (888) 406-3484

Video Marketing Production San Francisco (888) 406-3484

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from Wp - video https://rainmakerreputation.com/video-channel/video-marketing-production-san-francisco-888-406-3484

Using Video In Marketing San Francisco (888) 406-3484

Using Video In Marketing San Francisco (888) 406-3484

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"Using Video In Marketing San Francisco - Harness the influence of Video Marketing. Subscribe to our playlist by clicking thru this location:

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Video Marketing Resources In The USA: (A handy map of some of the top Video vendors and tools, by location)

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from Wp - video https://rainmakerreputation.com/video-channel/using-video-in-marketing-san-francisco-888-406-3484

You need a New Logo?

The post You need a New Logo? appeared first on Rainmaker Reputation Local Search.