socialmediaexaminer.com-How to Repurpose Blog Content Into Short-Form Social Media Updates.pdf

https://drive.google.com/file/d/1K7ZAQ4-N2m3rXPmW4prvMQG83Ff-Fi9H/preview?usp=drivesdkhttps://lh3.googleusercontent.com/c5CKhQneGAO30K2FnhSQznvfZhDGwMdrbvlQpVohah67PZ756Aa3p__8JQ2VLP-XcIbXr_EGtf8=s220True

from Important SEO Articles socialmediaexaminer.com-How%20to%20Repurpose%20Blog%20Content%20Into%20Short-Form%20Social%20Media%20Updates.pdf

15 Quick SEO Fixes for Better Rankings.pdf

https://drive.google.com/file/d/1Mf50Va0KzPTJVmz87J4W4OddnDiP_XUe/preview?usp=drivesdkhttps://lh3.googleusercontent.com/T3Sq0JnqIcjRweUURJdJsSXSu0PFcI9tgAj1Fz1d5YH6KlwJgq9lWS1BhgBK0-ryiSqA8jNKvsk=s220True

from Important SEO Articles 15%20Quick%20SEO%20Fixes%20for%20Better%20Rankings.pdf

Talking Firefox Quantum with Mozilla's CMO, Jascha Kaykas Wolff

Mozilla Firefox

from Wp - video https://rainmakerreputation.com/video-channel/talking-firefox-quantum-with-mozillas-cmo-jascha-kaykas-wolff

Firefox Quantum vs Safari vs Chrome - Ultimate macOS Browser Test!

Mozilla Firefox Browser

from Wp - video https://rainmakerreputation.com/video-channel/firefox-quantum-vs-safari-vs-chrome-ultimate-macos-browser-test

Firefox Quantum (Beta) vs Chrome

Mozilla Firefox Browser Upgrade

from Wp - video https://rainmakerreputation.com/video-channel/firefox-quantum-beta-vs-chrome

Firefox upgrades it’s browser… it’s called Quantum

Probably the main tool every Search Engine Marketer, Engineer, and Specialist uses the most is the browser.  Seemingly, the leader is Google Chrome, as it’s integrated with Google, and of late most important of all, fast.

That might have changed.

Mozilla introduced an upgrade to their Firefox browser Tuesday to narrow or surpass that standard.  And what a cool name… Quantum.

Some early tests show it’s speed doubles the gains of previous Firefox versions.

Firefox accounts for 6 percent of browser usage today compared with 55 percent for Chrome and 15 percent for Apple’s Safari. Narrowing it just to personal computers — Mozilla’s primary focus for the Quantum upgrade — Firefox has 13 percent to Chrome’s 64 percent. (See CNET’s exhaustive Firefox Quantum article)

A less publicized detail in this story is that three years into a five-year deal to use Yahoo’s search engine by default in the US when performing searches from Firefox, the nonprofit organization said it’s gone back to Google in the US and Canada.

So, Google’s search dominance has been enhanced.  If your business is not taking advantage of Google being everywhere, give us a call.  Regardless of your biz model, there is a place for using Search to bring in more customers to your bottom line.

The post Firefox upgrades it’s browser… it’s called Quantum appeared first on Rainmaker Reputation Local Search.

The New Firefox is Here: Firefox Quantum (US)

Mozilla Firefox Upgrade Quantum

from Wp - video https://rainmakerreputation.com/video-channel/the-new-firefox-is-here-firefox-quantum-us

AdMob + Analytics - Mobile Ads Garage #16

AdMob + Analytics - Mobile Ads Garage #16

Firebase + AdMob quick start for Android -
Firebase + AdMob quick start for iOS -
How to link your app to Firebase -
SDK Support Forum -

Publishers have been able to use Firebase and AdMob together for a while, and now there's a new reason to do so: a link between AdMob Reporting and Google Analytics for Firebase. In this episode, we'll cover how linking your AdMob app to a Firebase project enables you to get free and unlimited app analytics that include your AdMob revenue and ad events. Included are details about how to set up your project and what AdMob data you can expect to see in Firebase, and vice versa.

Watch more video here: https://www.youtube.com/watch?v=LDwKthCoCTE

from Wp - video https://rainmakerreputation.com/video-channel/admob--analytics-mobile-ads-garage-16

Mediation Adapters - Mobile Ads Garage #15

Mediation Adapters - Mobile Ads Garage #15

Android Adapter Repo:
iOS Adapter Repo:
Mediation Networks:
iOS Mediation Guide:
Android Mediation Guide:
SDK Support Forum:

After hearing from publishers that you'd like a smoother path to integrating mediation, AdMob has worked with a bunch of network partners to open the source for their mediation adapters. This has a few key benefits. First, there are now two repositories on GitHub with adapter source that publishers can use as an additional resource. Second, it allows AdMob to take those adapters up to bintray, where they can be targeted with jCenter packages and CocoaPods. That means that instead of hunting down individual JAR files, publishers can simply add a line to their podfile or build.gradle, and get the adapter they need!

Included in this video is a breakdown of the new resources, as well as screencasts of Android Studio and Xcode that show how to import adapters for several networks.

Watch more video here: https://www.youtube.com/watch?v=-xs_CVZa24s

from Wp - video https://rainmakerreputation.com/video-channel/mediation-adapters-mobile-ads-garage-15

Unity and AdMob Rewarded Video - Mobile Ads Garage #14

Unity and AdMob Rewarded Video - Mobile Ads Garage #14

Unity Plugin Repo:
Get Started Guide:
Rewarded Video Guide:
Native Ads Express Guide:
SDK Support Forum:

While the Mobile Ads SDK has supported rewarded video ads for a while now, publishers have needed to use mediation in their integrations. Now, however, AdMob has launched its own rewarded video demand, which means publishers can get ads directly from AdMob, no mediation required.

In this episode, we'll cover how to take advantage of these new ads in Unity. In addition to the APIs for Android, iOS, and C++, AdMob maintains an open source plugin for Unity developers. With its consistent C# interface, publishers can code once and deploy for both Android and iOS devices. In this episode, you'll see how to import the plugin, how to request ads, and how to use C# events to tap into the rewarded video ad lifecycle.

Watch more video here: https://www.youtube.com/watch?v=UOptam261Ts

from Wp - video https://rainmakerreputation.com/video-channel/unity-and-admob-rewarded-video-mobile-ads-garage-14

Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Make Your Video Marketing Better

from Wp - video https://rainmakerreputation.com/video-channel/creating-advanced-facebook-custom-audiences-using-google-tag-manager

Native Express Video - Mobile Ads Garage #13

Native Express Video - Mobile Ads Garage #13

Native Ads Express for iOS:
Native Ads Express for Android:

AdMob has updated its Native Ads Express format to include video assets. This new template category can help you create an even richer and more engaging experience for your app's users. In this episode you'll see how to set up your ad units for video (spoiler alert: it only takes two clicks!), and learn how to use video options and video controller objects to customize how the ads interact with your app. Included are screencasts of Android Studio and Xcode, plus links to guides, samples, and other resources.

Additional resources:
Native Ads Express for iOS:
Native Ads Express for Android:
Android Sample on GitHub: https: //goo.gl/8qTdPv
Objective-C Sample on GitHub:
Swift Sample on GitHub:
Support Forum:

Watch more video here: https://www.youtube.com/watch?v=5jHWbwkdeko

from Wp - video https://rainmakerreputation.com/video-channel/native-express-video-mobile-ads-garage-13

link-assistant.com-Local SEO Cheat Sheet 10 Local Ranking Signals to Help Your Business Rank on Google.pdf

https://drive.google.com/file/d/0B2TXQ9U3oFDJWE8xUHVnWWlZZGM/preview?usp=drivesdkTrue

from Important SEO Articles link-assistant.com-Local%20SEO%20Cheat%20Sheet%2010%20Local%20Ranking%20Signals%20to%20Help%20Your%20Business%20Rank%20on%20Google.pdf

link-assistant.com-Local SEO Cheat Sheet 10 Local Ranking Signals to Help Your Business Rank on Google.pdf

https://drive.google.com/file/d/0B2TXQ9U3oFDJWE8xUHVnWWlZZGM/preview?usp=drivesdkTrue
Important SEO Articles - link-assistant.com-Local%20SEO%20Cheat%20Sheet%2010%20Local%20Ranking%20Signals%20to%20Help%20Your%20Business%20Rank%20on%20Google.pdf

Selling With Video: YouTube and Facebook Video Marketing

Selling With Video: YouTube and Facebook Video Marketing

Video Marketing Tutorial

from Wp - video https://rainmakerreputation.com/video-channel/selling-with-video-youtube-and-facebook-video-marketing

AdMob Native Express UITableView - Mobile Ads Garage #12

AdMob Native Express UITableView - Mobile Ads Garage #12

Android sample on Github:
Objective-C Sample on GitHub:
Swift Sample on GitHub:

Native Express ads fit right in with list-based user interfaces, and in this episode you'll learn how to integrate them into an iOS app that uses a UITableViewController for its primary UI. Along the way you'll get a detailed set of steps, see screencasts of implementation in Xcode, plus get a handy technique for tapping into the ad lifecycle to load one after another instead of all at once.

Links:
Android sample on Github:
Objective-C Sample on GitHub:
Swift Sample on GitHub:
SDK Support Forum:

Watch more episodes of Mobile Ads Garage here:
Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=chNb7-k6m4M

from Wp - video https://rainmakerreputation.com/video-channel/admob-native-express-uitableview-mobile-ads-garage-12

Give your channel a different look with sections

Give your channel a different look with sections

To learn more, please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=vn5ttGMEiSQ

from Wp - video https://rainmakerreputation.com/video-channel/give-your-channel-a-different-look-with-sections

How To Make Your Videos More Persuasive

How Do You Increase The Effectiveness Of Your Video Marketing? Grab The Viewer’s Attention.

Here are some simple and highly-effective ways to improve the conversions you are getting from your Video Marketing:

1. Use the “Pattern Interrupt”:

When someone first clicks a play button on a video, the viewer’s attention is not yet activated into a mode of focus.  A million things could be happening in that moment.  We are all prone to try to multi-task.  If you anything like me, you have a bajillion tabs open in your browser.  Your video message will perform better if you can somehow grab the viewers attention and keep it there.  The Pattern Interrupt does just that.  It can be a visual stimulus like bright flashing colors and rapid animation, an auditory que like a sudden noise, shout or scream, or a very enthusiastic question.

2. Use “Framing”:

A copywriting technique that let’s the prospect/viewer know “what’s coming next” or what your offer is all about, or even teasing a point you will make later in the video because the point you just raised has a very common objection.  Example: “You may be asking yourself… more on that crucial factor later, it’s a game changer.  But first let’s go over…”   Keep these brief, as brevity creates curiosity.

3. Pare down the Waste:

Not every part of a video is strong and useful.  Sometimes things change and what used to be a good idea, or a good Pattern interrupt, becomes stale or does not move the needle.   You can use video engagement tools to measure over time where in your video that people tend to bounce or click out of the video.  Maybe the pacing is slow, or a concept could be explained better.  Your biggest obstacle in engaging the viewers logic and emotions is boring the viewer.  So don’t be afraid to trim it down.

4. Change up the order:

Videos that promote a business or offer often have sections that can be moved around and create better interest.  A good one to play with is when you interject testimonials, evidence presented that backs up your point, your guarantee or mentions of bonuses.

This is also a great way to extend the shelf life of a video.

5. Try different “Calls To Action”

Sometimes Add To Cart is not as good as Learn More, or Get Offer.  Maybe a button works better than a link.  Whatever you use, you may never know what works with your particular audience til you test it.

6. Try using different colors and styles:

This goes right along with the Pattern Interrupt suggestion, as colors really do make a difference.  For instance, Amazon has tested their Add To Cart button extensively. What they use there has been seen by millions of people, and that design choice was not made haphazardly.

7. Offer different multi-pay options:

It’s valuable information to know which one produces the biggest overall net gains in sales over time, which one brings you better customers who refund less, value the offer more, and appreciate the relationship you have built.

8. Introduce scarcity:

Scarcity is a real motivational driver.  A lot of marketers flub this tho, with unbelievable justification.  Don’t say the offer is for a limited time only if you already know it will be unchanged 5 years from now.  To make scarcity work for you, offer something in addition to the main offer, and make it available for a limited time.  If your prospects don’t respond, replace it.  Keep doing it til you find a winner.  That can present you with other options like adding it to the offer as a permanent bonus, or just part of the package.  Or make it a seasonal bonus that you may discontinue and bring back the same time next year.  But do not ever ever ever think your prospects are dumb.  We have all been immersed in the new digital marketing place… it’s better to build a reputation of delivering good products and services and do what you say, than to give a customer a reason to distrust your word.  In this way, our markets police themselves.  So add value to your prospects lives, deliver on your promises, and you will always have a flow of people who value you.

9. Use a deadline to create a sense of urgency.

Along those lines, a deadline with a timer running is a great visual queue to impress upon your viewer that all good things come to an end.

10. Split-test different Headlines:

Maybe your pattern interrupt is a headline or unique sales proposition.  That phrasing could be said or presented another way, couldn’t it?  Make different versions and split test the traffic that sees them, and see if it can be improved upon.  This can often be the very best thing to improve how well the video converts.

The post How To Make Your Videos More Persuasive appeared first on Rainmaker Reputation Local Search.

How To Make Your Videos More Persuasive

https://docs.google.com/document/d/15OUPLYEnNRZuerWsn0Iu8goOScjt5vj5Fp-Pq7WkxtE/previewhttps://docs.google.com/feeds/vt?gd=true&id=15OUPLYEnNRZuerWsn0Iu8goOScjt5vj5Fp-Pq7WkxtE&v=1&s=AMedNnoAAAAAWcQzUOBoizUK23RpJIbXbAWGfQkduCFj&sz=s220https://docs.google.com/feeds/download/documents/export/Export?id=15OUPLYEnNRZuerWsn0Iu8goOScjt5vj5Fp-Pq7WkxtE&exportFormat=pdfTrue
Important SEO Articles - How%20To%20Make%20Your%20Videos%20More%20Persuasive

How To Make Your Videos More Persuasive

https://docs.google.com/document/d/15OUPLYEnNRZuerWsn0Iu8goOScjt5vj5Fp-Pq7WkxtE/previewhttps://docs.google.com/feeds/vt?gd=true&id=15OUPLYEnNRZuerWsn0Iu8goOScjt5vj5Fp-Pq7WkxtE&v=1&s=AMedNnoAAAAAWcQzUOBoizUK23RpJIbXbAWGfQkduCFj&sz=s220https://docs.google.com/feeds/download/documents/export/Export?id=15OUPLYEnNRZuerWsn0Iu8goOScjt5vj5Fp-Pq7WkxtE&exportFormat=pdfTrue

from Important SEO Articles How%20To%20Make%20Your%20Videos%20More%20Persuasive

The Perfect Facebook Advertising Strategy

The Perfect Facebook Advertising Strategy

Make Your Video Marketing Better

from Wp - video https://rainmakerreputation.com/video-channel/the-perfect-facebook-advertising-strategy

AdMob Native Express RecyclerView - Mobile Ads Garage #11

AdMob Native Express RecyclerView - Mobile Ads Garage #11

Example @ GitHub:
Native Ads Express for iOS:
Native Ads Express for Android:

Native Ads Express is a great fit for list-based user interfaces, and in this first episode of a two-video series, you'll see how to put native ads into an Android RecyclerView. Included are a detailed breakdown of the steps involved, screencasts of implementation in Android Studio, plus a clever trick to help you size the ads so they fit right in with your content.

Links:
Example @ GitHub:
Native Ads Express for iOS:
Native Ads Express for Android:
SDK Support Forum:

Watch more episodes of Mobile Ads Garage here:
Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=LZCZSeFTvyk

from Wp - video https://rainmakerreputation.com/video-channel/admob-native-express-recyclerview-mobile-ads-garage-11

How do I get a custom URL?

How do I get a custom URL?

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=PDqjYeNt5Gs

from Wp - video https://rainmakerreputation.com/video-channel/how-do-i-get-a-custom-url

Use Facebook Video Ads Throughout Your Sales Funnel Effectively

https://docs.google.com/document/d/1Le6HVkcbCzpc1Dv9-pYorSNUW4FUaSuDBlVQSolmAqE/previewhttps://docs.google.com/feeds/vt?gd=true&id=1Le6HVkcbCzpc1Dv9-pYorSNUW4FUaSuDBlVQSolmAqE&v=1&s=AMedNnoAAAAAWcB6VjGsOhX4q0iUHehUxLIna91FUWAT&sz=s220https://docs.google.com/feeds/download/documents/export/Export?id=1Le6HVkcbCzpc1Dv9-pYorSNUW4FUaSuDBlVQSolmAqE&exportFormat=pdfTrue

from Important SEO Articles Use%20Facebook%20Video%20Ads%20Throughout%20Your%20Sales%20Funnel%20Effectively

Use Facebook Video Ads Throughout Your Sales Funnel Effectively

https://docs.google.com/document/d/1Le6HVkcbCzpc1Dv9-pYorSNUW4FUaSuDBlVQSolmAqE/previewhttps://docs.google.com/feeds/vt?gd=true&id=1Le6HVkcbCzpc1Dv9-pYorSNUW4FUaSuDBlVQSolmAqE&v=1&s=AMedNnoAAAAAWcB6VjGsOhX4q0iUHehUxLIna91FUWAT&sz=s220https://docs.google.com/feeds/download/documents/export/Export?id=1Le6HVkcbCzpc1Dv9-pYorSNUW4FUaSuDBlVQSolmAqE&exportFormat=pdfTrue
Important SEO Articles - Use%20Facebook%20Video%20Ads%20Throughout%20Your%20Sales%20Funnel%20Effectively

Use Facebook Video Ads Throughout Your Sales Funnel Effectively

Video is powerful. It’s the most accessible and loved medium going right now for marketers.

Social Media Examiner has a terrific breakdown of Facebook Video Ads you should check out

A common error is trying to go for the sale on your first touch in a social sharing platform like Facebook, where people are more inclined to be social than engage in commerce right away.    The best campaigns in my experience do what that article suggests.

Think about your customer, who they are and the MOOD they are likely in while on Facebook. Most of the time, your potential prospect is liking cute animal videos. It’s important to look at your digital marketing efforts as starting a lifelong relationship.   When was the last time you sold something after 5 minutes of a first impression?  Not saying you can’ t do it, but it is much tougher when the meeting is in a Facebook post, not an eye to eye meeting.  It doesn’t bode well to hit up this person with a direct-response campaign without an introduction. So how do you start off the relationship with some earned trust?

Warming them up first, establish your bona fides with some valuable and likeable engaging advice or a unique and valuable tip.  Weave your story in this helpful information so that the prospect can feel confident in taking action with your suggestion.

Follow it up with retargeting, as the article suggests, and those folks who appreciate your content will once again self select, raise their hand to say “I’m interested” and click your retargeting ad.

Hitting just these two metrics in this way is a great start to your efforts to match your message, your solution to your audience’s problem.

Give it a go, or give us a call at 1-888-406-3484 and we can handle everything for you.  This formula is pretty plug and play, works for every niche we’ve tried it in, as it is built on understanding your prospect, and building a real relationship.  Hitting those goals of relationship building does wonders for any business that wants lifelong customers who will give you good reviews.

The post Use Facebook Video Ads Throughout Your Sales Funnel Effectively appeared first on Rainmaker Reputation Local Search.

AdMob events: AdListener and GADAdDelegate - Mobile Ads Garage #10

AdMob events: AdListener and GADAdDelegate - Mobile Ads Garage #10

iOS Ad Events Guide:
Android Ad Events Guide:
SDK Support Forum:


Knowing what's going on with the ads in your app is a big part of maintaining a great user experience. Your app needs to be aware of when they've loaded, when the user has tapped on one to open it, and a number of other lifecycle events.


In this episode, we introduce you to the ad lifecycle and the listeners and delegates that help you tap into it. You'll learn what happens when, and which callbacks to use for things like pausing CPU-intensive tasks (read: game engines), muting audio, loading fresh ads, and so on. We're also breaking in a new format for going over code, so let us know what you think in the comments!


Links:
Objective C:
Swift Sample:
Android Sample:
iOS Ad Events Guide:
Android Ad Events Guide:
SDK Support Forum:

Watch more video here: https://www.youtube.com/watch?v=q6d6B8RnI90

from Wp - video https://rainmakerreputation.com/video-channel/admob-events-adlistener-and-gadaddelegate-mobile-ads-garage-10

See your estimated views in real time

See your estimated views in real time

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=lSCqUotIJ78

from Wp - video https://rainmakerreputation.com/video-channel/see-your-estimated-views-in-real-time

Promote your videos with a series playlist

Promote your videos with a series playlist

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=mnF4AFT2CBk

from Wp - video https://rainmakerreputation.com/video-channel/promote-your-videos-with-a-series-playlist

AdMob Mediation - Mobile Ads Garage #9

AdMob Mediation - Mobile Ads Garage #9

AdMob mediation is a way for publishers to have multiple networks of advertisers competing to display ads in their apps. It can help maximize your potential revenue and fill rate, but implementing mediation has some drawbacks as well, things like increased app size and higher request latency.

In this episode of the Mobile Ads Garage, you'll learn a little bit about how AdMob mediation works, what the pros and cons are, and how to decide whether it's right for your app. You'll also get screencasts for Android and iOS showing the integration of a third party SDK, plus links to samples, other resources, and Gary the Graphics Guy acting like a complete twerp.

Links:
Mediation Networks:
iOS Mediation Guide:
Android Mediation Guide:
SDK Support Forum:

Watch more episodes of Mobile Ads Garage here:
Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=sFew8Squ4pE

from Wp - video https://rainmakerreputation.com/video-channel/admob-mediation-mobile-ads-garage-9

Embed videos and playlists

Embed videos and playlists

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=lJIrF4YjHfQ

from Wp - video https://rainmakerreputation.com/video-channel/embed-videos-and-playlists

AdMob Rewarded Video Mediation - Mobile Ads Garage #8

AdMob Rewarded Video Mediation - Mobile Ads Garage #8

Did you know that AdMob serves ads to more than two hundred countries and territories? To celebrate, The Mobile Ads Garage presents Episode 8 in two languages! Katie from the Mobile Ads SDK team stops by to help Andrew talk about rewarded video mediation. You'll hear the basics of how and why to use AdMob mediation and the Mobile Ads SDK to show rewarded video ads in both English and Chinese.

Rewarded video is a full-screen ad format in which users watch ads in exchange for something, typically an in-game reward. Because users hold the power of choice, they don't have to see ads they aren't interested in. Plus, publishers can build the view/reward cycle into the mechanics of their games, creating monetization strategies that actually increase user engagement. When you add all that to AdMob's ability to automatically prioritize mediated networks by eCPM, you've got a complete solution.

Find rewarded video mediation adapters and instructions for using them on our Mediation Networks page:

Additional links:
iOS Rewarded Video Guide:
Android Rewarded Video Guide:
Objective-C Example at GitHub:
Android Example @ GitHub:
Technical support forum:

Watch more video here: https://www.youtube.com/watch?v=TIiY1VIIQwg

from Wp - video https://rainmakerreputation.com/video-channel/admob-rewarded-video-mediation-mobile-ads-garage-8

Blur faces and objects within YouTube

Blur faces and objects within YouTube

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=wZOcY6L3cSA

from Wp - video https://rainmakerreputation.com/video-channel/blur-faces-and-objects-within-youtube

Customise your upload preferences on YouTube

Customise your upload preferences on YouTube

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=kuplp_Gd7xg

from Wp - video https://rainmakerreputation.com/video-channel/customise-your-upload-preferences-on-youtube

AdMob Native Ads Express - Mobile Ads Garage #7

AdMob Native Ads Express - Mobile Ads Garage #7

AdMob screencasts, tutorials, and example code!

At I/O 2016, Google announced a brand new ad format called Native Ads Express. Available to all AdMob accounts, Native Ads Express allows publishers to create CSS templates that define how the ads shown in their apps should look. Starting with a base template, you can edit fonts, colors, sizes, positioning--all the details necessary to make sure the AdMob ads in your apps fit seamlessly and naturally, with less mobile code required than traditional native ads.

In this video, you'll learn how the template creation process works, plus see screencasts of implementations on iOS and Android.

Links:
Native Ads Express for iOS:
Native Ads Express for Android:
Native Ads Express CSS:
Native Ads Express HTML:
Android Sample on GitHub:
Objective-C Sample on GitHub:
Swift Sample on GitHub:
Technical support forum:

Watch more episodes of Mobile Ads Garage here:

Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=ZY4EJ34Jb7o

from Wp - video https://rainmakerreputation.com/video-channel/admob-native-ads-express-mobile-ads-garage-7

Change your channel icon on YouTube's iOS app

Change your channel icon on YouTube's iOS app

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=SomVAH7hfEs

from Wp - video https://rainmakerreputation.com/video-channel/change-your-channel-icon-on-youtubes-ios-app

AdMob with Firebase - Mobile Ads Garage #6

AdMob with Firebase - Mobile Ads Garage #6

AdMob screencasts, tutorials, and example code!

At I/O 2016, Google announced that Firebase has become a suite of integrated products designed to help you develop your app, grow a user base and earn money. Part of the way Firebase can help you earn money is AdMob!

In this video, you'll learn what this change means for AdMob publishers, what benefits there are to using AdMob and Firebase together, and how to get your Android and iOS projects set up with both SDKs.

Links:
Android quick start guide:
iOS quick start guide:
iOS samples on GitHub:
Android samples on GitHub:
Linking AdMob apps to Firebase:
Firebase support page:
Technical support forum:

Watch more episodes of Mobile Ads Garage here:

Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=9qCxo0D-Sak

from Wp - video https://rainmakerreputation.com/video-channel/admob-with-firebase-mobile-ads-garage-6

Why does my subscriber count change?

Why does my subscriber count change?

from Wp - video https://rainmakerreputation.com/video-channel/why-does-my-subscriber-count-change

Interstitial Ad Best Practices - Mobile Ads Garage #5

Interstitial Ad Best Practices - Mobile Ads Garage #5

Welcome back to the Mobile Ads Garage, a YouTube series where we’ll show you the nuts and bolts of the Google Mobile Ads SDK and the best ways to monetize your apps while keeping users happy.

In our fifth episode, we’ll cover the best ways to use interstitials, some of AdMob’s publisher policies, and how to maintain a great user experience.

Watch more episodes of Mobile Ads Garage here:

Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=r2RgFD3Apyo

from Wp - video https://rainmakerreputation.com/video-channel/interstitial-ad-best-practices-mobile-ads-garage-5

Change your channel icon on YouTube's Android app

Change your channel icon on YouTube's Android app

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=QUXzE45VnlE

from Wp - video https://rainmakerreputation.com/video-channel/change-your-channel-icon-on-youtubes-android-app

Google’s Using Your Android Phone Audio To Tune It’s Hummingbird

The Sun has picked up on that Google is using the audio we all provide every day into Android phones, to tune and refine the Audio search algorithm

Quoted:

If you own an Android phone, it’s likely that you’ve used Google’s Assistant, which is similar to Apple’s Siri.

Google says it only turns on and begins recording when you utter the words “OK Google”.

But a Sun investigation has found that the virtual assistant is a little hard of hearing.

In some cases, just saying “OK” in conversation prompted it to switch on your phone and record around 20 seconds of audio.

It regularly switches on the microphone as you go about your day-to-day activities, none the wiser.

The Silicon Valley giant states on its terms and conditions that it keeps these recordings for “improving speech recognition against all Google products that use your voice”.

After the Sun Online presented examples of the voice recognition flaws to Google, a spokesman said: “We only process voice searches after the phone believes the hot word ‘OK Google’ is detected. Audio snippets are used by Google to improve the quality of speech recognition across Search.”

You may notice the prominence in your own daily searches of new suggested search terms like “Near Me”, “nearby” “in my neighborhood”.  You might have also noticed search results with titles in the links that are illustrative of a voice search being used.  Such as “the best in Austin”, “top consultant in Austin” and the like.  That is Google Hummingbird‘s work.

Google is well known for using it’s users to tease out data points, and studying user behavior.  One could say that we users are taking part in this experiment, as we search away and peer our attention on the goings on all over the planet.

The Sun article has a handy tutorial in removing your Audio functions from Google, so that you are not being recorded.  This issue of defacto automated surveillance is going to have to be answered to the Market’s satisfaction, as more and more voice search is used by the likes of Alexa, Siri, Cortana, and Google’s Assistant.

The post Google’s Using Your Android Phone Audio To Tune It’s Hummingbird appeared first on Rainmaker Reputation Local Search.

thesun.co.uk-How Google is secretly recording YOU through your mobile monitoring millions of conversations every d.pdf

https://drive.google.com/file/d/0B2TXQ9U3oFDJTTAxMzhJNmduWDg/preview?usp=drivesdkhttps://lh3.googleusercontent.com/44oyK5K_hoGkw_gHdfotyvSnOg4aBbdWOQdiP58fXx4M3qvRTkrjVU78hItkCVMldtmZgA=s220True
Important SEO Articles - thesun.co.uk-How%20Google%20is%20secretly%20recording%20YOU%20through%20your%20mobile%20monitoring%20millions%20of%20conversations%20every%20d.pdf

AdMob Interstitial Ads - Mobile Ads Garage #4

AdMob Interstitial Ads - Mobile Ads Garage #4

In this episode of the Mobile Ads Garage, we cover the basics of AdMob interstitial ads. We’ll start with simple projects in Xcode and Android Studio, create interstitial ad objects, load requests for them, and end up with working interstitials on both platforms.

To skip to the Android implementation, please follow this link:

Watch more episodes of Mobile Ads Garage here:

Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=9gER3z_xWkQ

from Wp - video https://rainmakerreputation.com/video-channel/admob-interstitial-ads-mobile-ads-garage-4

Personalized Search and what that means to Local Search

A terrific breakdown of the impact of the Personalized Search was just posted at link-assistant.com
Go here to read the whole thing.

“What’s personalized search?

Personalized search results are the results a user sees in a search engine that aren’t just based on the traditional ranking factors (such as the relevance of the web pages to the search term or their authority), but also on the information that the search engine has about the user at the given time, such as their location, search history, demographics, or interests. Although widely debated, the purpose of personalized search is to increase the relevance of the results for the particular user.

Both Google and Bing (and hence Yahoo, too) are personalizing their search results, but Google seems to be doing it for a larger share of searches. Back in 2011, a small experiment showed that over 50% of Google searches were being personalized; that number has likely only gone up since.”

A key problem we SEO professionals have to work around, is that these Personalized Searches can give our clients a misconception of what is truly going on with their site’s rankings in their targeted Local Searches. Location has become such a factor in these rankings, that if your client is not aware that his search may not be an apples to apples comparison of his Target Customer, Customer Avatar, etc.

The recommendation in the excellent article is to use their Rank Tracker tool. I cannot speak to that. I use an extension that allows me to determine my location, and can then do searches simulating that my location is an apples to apples comparison to my client’s most likely prospect.

What is that free extension? Tweet me at twitter and I’ll happily share it with you, it works like a charm.

The post Personalized Search and what that means to Local Search appeared first on Rainmaker Reputation Local Search.

link-assistant.com-Googles Personalized Search Explained How personalization works what it means for SEO and how to make.pdf

https://drive.google.com/file/d/0B2TXQ9U3oFDJTGZCZHRWMFFJVE0/preview?usp=drivesdkhttps://lh3.googleusercontent.com/5sidLQg1RAKRNW5KQUcv8qEq6xKHi4LWda-he51UJVk514XVlyM9Ykss0tlxw7Vmbr_0iA=s220True
Important SEO Articles - link-assistant.com-Googles%20Personalized%20Search%20Explained%20How%20personalization%20works%20what%20it%20means%20for%20SEO%20and%20how%20to%20make.pdf

Change your channel art on YouTube's iOS app

Change your channel art on YouTube's iOS app

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=9LhrX_pD0Ag

from Wp - video https://rainmakerreputation.com/video-channel/change-your-channel-art-on-youtubes-ios-app

Banner Ad Best Practices - Mobile Ads Garage #3

Banner Ad Best Practices - Mobile Ads Garage #3

Welcome back to the Mobile Ads Garage, a YouTube series where we’ll show you the nuts and bolts of the Google Mobile Ads SDK and the best ways to monetize your apps while keeping users happy.

In our third episode, we’ll cover the best ways to use banners, some of AdMob’s publisher policies, and how to maintain a great user experience.

Watch more episodes of Mobile Ads Garage here:

Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=BE2K1IpXaSI

from Wp - video https://rainmakerreputation.com/video-channel/banner-ad-best-practices-mobile-ads-garage-3

All about cards on YouTube

All about cards on YouTube

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=-Sex3r_CNWU

from Wp - video https://rainmakerreputation.com/video-channel/all-about-cards-on-youtube

AdMob Banner Ads - Mobile Ads Garage #2

AdMob Banner Ads - Mobile Ads Garage #2

Welcome to the Mobile Ads Garage, a YouTube series where we’ll show you the nuts and bolts of the Google Mobile Ads SDK and the best ways to monetize your apps while keeping users happy.

This is our second episode, so we’re covering how to get started with the SDK and add a banner ad to projects in Android and iOS.

Links:

To skip directly to the iOS implementation, please follow this link:

AdMob Quick Start iOS:

AdMob Quick Start Android:

Sample Code for iOS:

Sample Code for Android:

Watch more episodes of Mobile Ads Garage here:

Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=h-FMndW2kHo

from Wp - video https://rainmakerreputation.com/video-channel/admob-banner-ads-mobile-ads-garage-2

YouTube's Audio Library

YouTube's Audio Library

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=8VvUPubAGVQ

from Wp - video https://rainmakerreputation.com/video-channel/youtubes-audio-library

Importing the Mobile Ads SDK - Mobile Ads Garage #1

Importing the Mobile Ads SDK - Mobile Ads Garage #1

Welcome to the Mobile Ads Garage, a YouTube series where we’ll show you the nuts and bolts of the Google Mobile Ads SDK and the best ways to monetize your apps while keeping users happy.

This is our first episode, so we’re covering how to get started by importing the Google Mobile Ads SDK into an Android or iOS project.

Links:

To skip the iOS implementation and go straight to Android, please follow this link:

AdMob Quick Start iOS:

AdMob Quick Start Android:

Sample Code for iOS:

Sample Code for Android:

Watch more episodes of Mobile Ads Garage here:

Subscribe to the Google Developers channel at

Watch more video here: https://www.youtube.com/watch?v=OLLLRUPICcc

from Wp - video https://rainmakerreputation.com/video-channel/importing-the-mobile-ads-sdk-mobile-ads-garage-1

Add or remove managers from a YouTube channel

Add or remove managers from a YouTube channel

To learn more please visit the YouTube Help Center:

Watch more video here: https://www.youtube.com/watch?v=fo7HQyghyX4

from Wp - video https://rainmakerreputation.com/video-channel/add-or-remove-managers-from-a-youtube-channel

What Is Link Diversity in Google?

https://docs.google.com/document/d/1Lt8oQPZhHrZQTkDt6YyRYo16TyEa7aokXQ-ud8MsmEg/previewhttps://docs.google.com/feeds/download/documents/export/Export?id=1Lt8oQPZhHrZQTkDt6YyRYo16TyEa7aokXQ-ud8MsmEg&exportFormat=pdfTrue
Important SEO Articles - What%20Is%20Link%20Diversity%20in%20Google?

searchenginewatch.com-Googles constantly evolving search experience and how it changes the game for local SEO.pdf

https://drive.google.com/file/d/0B2TXQ9U3oFDJSm41VVVUVmlXWXc/preview?usp=drivesdkhttps://lh3.googleusercontent.com/6YWqpld5mWQmn-Lhy3wdTdHpNGhY8rV3NQRU0NESAVcB5fX8_8KGJynklZxMGzF63qpKsg=s220True
Important SEO Articles - searchenginewatch.com-Googles%20constantly%20evolving%20search%20experience%20%20and%20how%20it%20changes%20the%20game%20for%20local%20SEO.pdf

Google Adwords Training coming this August

https://docs.google.com/document/d/1aA9XJo5uPUV5l7VNOXZgSueazleX_CabemVep59-HRg/previewhttps://docs.google.com/feeds/vt?gd=true&id=1aA9XJo5uPUV5l7VNOXZgSueazleX_CabemVep59-HRg&v=2&s=AMedNnoAAAAAWYPARwLpM06Zq-e5eqk8-7y6U07mu9DV&sz=s220https://docs.google.com/feeds/download/documents/export/Export?id=1aA9XJo5uPUV5l7VNOXZgSueazleX_CabemVep59-HRg&exportFormat=pdfTrue
Important SEO Articles - Google%20Adwords%20Training%20coming%20this%20August

Weekly Tip for National Cyber Security Awareness Month: Security Challenge

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

from Wp - video https://rainmakerreputation.com/video-channel/weekly-tip-for-national-cyber-security-awareness-month-security-challenge

Weekly Tip for National Cyber Security Awareness Month: Two Factor Authentication (2FA)

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

from Wp - video https://rainmakerreputation.com/video-channel/weekly-tip-for-national-cyber-security-awareness-month-two-factor-authentication-2fa

Weekly Tip for National Cyber Security Awareness Month: Password Sharing

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

from Wp - video https://rainmakerreputation.com/video-channel/weekly-tip-for-national-cyber-security-awareness-month-password-sharing

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

https://docs.google.com/document/d/15l2ciWpxx3_UUjA-dO6kUD2Ol4N1T_HYK5rPG2hmbbA/previewhttps://docs.google.com/feeds/vt?gd=true&id=15l2ciWpxx3_UUjA-dO6kUD2Ol4N1T_HYK5rPG2hmbbA&v=2&s=AMedNnoAAAAAWX-UjAHrIUmcDmXgdOjZoUrDPEpuu3Ty&sz=s220https://docs.google.com/feeds/download/documents/export/Export?id=15l2ciWpxx3_UUjA-dO6kUD2Ol4N1T_HYK5rPG2hmbbA&exportFormat=pdfTrue
Important SEO Articles - How%20these%20fake%20Facebook%20and%20LinkedIn%20profiles%20tricked%20people%20into%20friending%20state-backed%20hackershttps://www.googleapis.com/drive/v2/files/15l2ciWpxx3_UUjA-dO6kUD2Ol4N1T_HYK5rPG2hmbbA

Index - SEO How To

https://docs.google.com/spreadsheets/d/1NBBdMsWxqZ5iW2RKwlwoAdK-_ucm9iCoYCHbt42qQtM/htmlembedhttps://docs.google.com/feeds/vt?gd=true&id=1NBBdMsWxqZ5iW2RKwlwoAdK-_ucm9iCoYCHbt42qQtM&v=6&s=AMedNnoAAAAAWFQypjaxCV9U7nDymrex-DiAt2HXzY8b&sz=s220https://docs.google.com/spreadsheets/export?id=1NBBdMsWxqZ5iW2RKwlwoAdK-_ucm9iCoYCHbt42qQtM&exportFormat=pdfTrue
Important SEO Articles - Index%20-%20SEO%20How%20Tohttps://www.googleapis.com/drive/v2/files/1NBBdMsWxqZ5iW2RKwlwoAdK-_ucm9iCoYCHbt42qQtM

Weekly Tip for National Cyber Security Awareness Month: Emergency Access

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

from Wp - video https://rainmakerreputation.com/video-channel/weekly-tip-for-national-cyber-security-awareness-month-emergency-access

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

ZDnet’s latest hacking story includes an cautionary tale for anyone in the business of social media marketing. For anyone who interacts daily with the big social media networks, security has to be top of mind.

Do read the whole story to understand how crucial it is that social media managers and engagement teams employ a system that protects important social media accounts for their customers. Here, using a password app like LastPass is invaluable for it’s convenience and security. Our own customers routinely get a friendly nudge to take security seriously.

However, the article here detailing this method of hacking would circumvent any password app:

“Cyberespionage activity apparently being conducted on behalf of the Iranian government is targeting organisations in the financial, oil, technology, and sectors, with advanced social engineering based around a single, prolific social media persona that’s absolutely fake. Its goal? To install Trojan malware onto the networks of target organisations.”

No security process is 100 percent safe, when human beings are involved. Be smart out there, and don’t open docs from people you have not vetted. This is another reality that we all have to live with now, in the digital age. Protecting your social media accounts is protecting your Reputation. Take it seriously, and avoid a lot of trouble.

The post How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers appeared first on Rainmaker Reputation Local Search.

Layers in Google Maps for Android

Layers in Google Maps for Android

- Tell Google Maps the name of the business or landmark you're looking for and we'll get you there. You don't need to remember the exact address of your destination.

Watch more video here: https://www.youtube.com/watch?v=cbZ9xgsWI1o

Local Marketing and Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/layers-in-google-maps-for-android

Find a Business in Google Maps for Android

Find a Business in Google Maps for Android

- Tell Google Maps the name of the business or landmark you're looking for and we'll get you there. You don't need to remember the exact address of your destination.

Watch more video here: https://www.youtube.com/watch?v=xS_4c1Nt-Qc

Google Maps and how it works with Local Search

from Wp - video https://rainmakerreputation.com/video-channel/find-a-business-in-google-maps-for-android

Discover offers near you in Google Maps for Android

Discover offers near you in Google Maps for Android

- Use Google Maps for Android to discover offers near you in the US only. To find these offers tap on "Maps" and then tap on "Offers." If you see something you like you can click on it to learn more.

Watch more video here: https://www.youtube.com/watch?v=yBrbIQ-1g80

Local Search and Near Me with Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/discover-offers-near-you-in-google-maps-for-android

Indoor walking directions in Google Maps for Android

Indoor walking directions in Google Maps for Android

- Get indoor walking directions for participating venues in Japan and the U.S. with Google Maps for Android.

Watch more video here: https://www.youtube.com/watch?v=eMLpo75H4Fc

Local Search with Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/indoor-walking-directions-in-google-maps-for-android_1

Indoor walking directions in Google Maps for Android

Indoor walking directions in Google Maps for Android

- Get indoor walking directions for participating venues in Japan and the U.S. with Google Maps for Android.

Watch more video here: https://www.youtube.com/watch?v=eMLpo75H4Fc

Local Search Marketing with Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/indoor-walking-directions-in-google-maps-for-android

Get local reviews in Google Maps for Android

Get local reviews in Google Maps for Android

Find just the right places with Google Maps for Android now with Zagat scores and summaries, reviews from people you know, and other useful information like address and opening hours.

Download the app from Google Play:

Watch more video here: https://www.youtube.com/watch?v=p-CIKO2meLM

Local Search Marketing

from Wp - video https://rainmakerreputation.com/video-channel/get-local-reviews-in-google-maps-for-android