Wednesday, November 7, 2018

Service Area Businesses GMB Service Area Update And SERP Clicks Analyzed

Google has made changes to how service area businesses (SABs) set their service areas in Google My Business (GMB). Previously, SABs could define the radius around their business address, but now they have to define their service area by region, city, or ZIP code.
Why should we care? This change allows SABs to choose not to display their service area if they don't serve customers at their business address. The update also allows SABs to create a listing without designating an address and remove their address if they already have one. Google's aim is to better match consumers with SABs. Additionally, a study on SERP clicks for SABs without Local Services Ads (LSAs) found that over 50% of clicks go to organic search results, 32.26% to the Local Pack, and 14.11% to PPC ads at the top of the page. Consumers are more likely to click on directory links and are motivated by review ratings in the Local Pack. Maintaining a strong online reputation and appearing in directories are crucial for SABs. Eye opening source about Service Area Businesses and GMB Service Areas, and SERPS Clicks Analyzed

Tuesday, November 6, 2018

Whats Hot in SEO Today 8 trendy topics from SMX East conference

This curated post provides a summary of key insights from the SMX East conference in New York City. The author shares information from various speakers on topics such as the new Google Search Console features, mobile-first indexing, mobile page speed optimization, JavaScript SEO, site migrations, creating linkworthy content, and optimizing for voice search and virtual assistants.
The new Google Search Console features include new reports for index coverage, performance, and links, as well as improved sharing and filtering options. Mobile-first indexing is discussed, highlighting the need for website owners to adapt their sites for mobile devices and choose the right framework and rendering type. The impact of mobile page speed on rankings is emphasized, with a focus on optimization and the importance of an optimization score rather than just speed. JavaScript SEO is addressed, with tips on choosing the right framework and rendering type, and the importance of prerendering. The process and best practices for site migrations are discussed, including pre-launch preparation, monitoring, and potential issues to avoid. Creating linkworthy content is emphasized, with suggestions for understanding target personas and choosing the right content types. The rise of voice search and virtual assistants is explored, including strategies for optimizing for featured snippets and improving customer experience in voice interactions. The post provides actionable tips and recommendations for tools like SEO PowerSuite to assist with various aspects of SEO and website optimization. Overall, the post covers a range of important SEO topics discussed at the conference, offering insights and practical advice for website owners and SEO professionals. Whats Hot in SEO Today 8 trendy topics from SMX East conference