Service Area Businesses GMB Service Area Update And SERP Clicks Analyzed

Google has made changes to how service area businesses (SABs) set their service areas in Google My Business (GMB). Previously, SABs could define the radius around their business address, but now they have to define their service area by region, city, or ZIP code.

Why should we care? This change allows SABs to choose not to display their service area if they don't serve customers at their business address. The update also allows SABs to create a listing without designating an address and remove their address if they already have one. Google's aim is to better match consumers with SABs. Additionally, a study on SERP clicks for SABs without Local Services Ads (LSAs) found that over 50% of clicks go to organic search results, 32.26% to the Local Pack, and 14.11% to PPC ads at the top of the page. Consumers are more likely to click on directory links and are motivated by review ratings in the Local Pack. Maintaining a strong online reputation and appearing in directories are crucial for SABs. Eye opening source about Service Area Businesses and GMB Service Areas, and SERPS Clicks Analyzed

Whats Hot in SEO Today 8 trendy topics from SMX East conference

This curated post provides a summary of key insights from the SMX East conference in New York City. The author shares information from various speakers on topics such as the new Google Search Console features, mobile-first indexing, mobile page speed optimization, JavaScript SEO, site migrations, creating linkworthy content, and optimizing for voice search and virtual assistants.

The new Google Search Console features include new reports for index coverage, performance, and links, as well as improved sharing and filtering options. Mobile-first indexing is discussed, highlighting the need for website owners to adapt their sites for mobile devices and choose the right framework and rendering type. The impact of mobile page speed on rankings is emphasized, with a focus on optimization and the importance of an optimization score rather than just speed. JavaScript SEO is addressed, with tips on choosing the right framework and rendering type, and the importance of prerendering. The process and best practices for site migrations are discussed, including pre-launch preparation, monitoring, and potential issues to avoid. Creating linkworthy content is emphasized, with suggestions for understanding target personas and choosing the right content types. The rise of voice search and virtual assistants is explored, including strategies for optimizing for featured snippets and improving customer experience in voice interactions. The post provides actionable tips and recommendations for tools like SEO PowerSuite to assist with various aspects of SEO and website optimization. Overall, the post covers a range of important SEO topics discussed at the conference, offering insights and practical advice for website owners and SEO professionals. Whats Hot in SEO Today 8 trendy topics from SMX East conference

Google Maps Follow Button Gives You Updates From Real Places

Google Maps has introduced new features in recent months, including a Material Theme redesign and enhanced trip sharing. The latest update brings a new feature to the "For you" tab, allowing users to follow stores and receive updates.

The update introduces a "Follow" button for store listings in Google Maps. Users can receive updates such as events and offers from their favorite locations, including restaurants and retail sites, directly in the "For you" tab. This feature aims to address situations where users miss out on sales or are unaware of new hot spots opening in their area. With millions of people using Google Maps to discover places to go, this update makes it easier to stay informed about the places that matter to them. The Follow button is being rolled out in regions where the For you tab is available, with plans to expand to more countries in the future. Additionally, Google Maps will now display listings for stores that haven't opened yet, with dates highlighted in bold orange. The store cards will include address and website details, and this information will also appear in Google Search's Knowledge Graph cards. Retail locations interested in this feature can create a Business Profile in Google My Business and be listed up to three months in advance of their opening. The rollout of this feature will take place over the next few weeks. As an update on February 20th, the ability to "Follow" businesses is now available on Google Maps for iOS after being initially introduced on Android last October. Users can expect to see a new button in listings that delivers updates, including upcoming events and offers, in the "For you" tab. Google Maps Follow Button Gives You Updates From Real Places

Any type of small business owner might make note o

Any type of small business owner might make note of the Yelp s Jeremy Stoppelman s demonstration of how Google regulates the details searches made every day for your company or even your very own birth name It plainly explains that if Google is the top place a client thinks to search for a service they possess the most influence on your online reputation Like Google or otherwise it is the leading player in where your consumers go FIRST to find a service that will solve their problem a problem YOU could resolve for them Click the Learn More button to see the interview and how it affects your bottom line EVERY DAY whether you know it or not Call today at 888-406-3484 See our Google Map http rederekt com rainmakereputationgmap
Rainmaker Reputation - https://www.google.com/search?q=Rainmaker+Reputation&ludocid=2084992121462043179#lkt=LocalPoiPosts&lpstate=pid:5001665417001851524&trex=m_t:lcl_akp,rc_f:nav,rc_ludocids:2084992121462043179

MarketingTipUseanyoptionyoucantointeractwithaprospect

Google My Business has posted in their help documents about a useful pilot program that allows some businesses to chat with their customers directly via the local knowledge graph panel What technology does our Digital Marketing Agency in Austin recommends for your business Answer The ones where your customers are searching for your services and products Read all about it by hitting the Learn More button Previous digital marketing services post https goo gl LxSpEu
RainmakerReputation - https://www.google.com/search?q=Rainmaker+Reputation&ludocid=2084992121462043179&lpsid=645647109574404795

How did Google get so big

Check out this fascinating interview and flashback into how Google has morphed into the dominant player in the flow of information in the U S Any small business owner might take note of the Yelp s Jeremy Stoppelman s demo of how Google controls the information if there is a search for your brand or service It clearly illustrates that if Google is the first place a customer thinks to look for a solution they have the most influence on your reputation Like Google or not it is the dominant player in where your customers go FIRST to seek a solution to their problem a problem YOU could solve for them Click the Learn More button to see the interview and how it affects your bottom line EVERY DAY whether you know it or not Call today at 888-406-3484 See our Google Map http rederekt com rainmakereputationgmap
Rainmaker Reputation - https://www.google.com/search?q=Rainmaker+Reputation&ludocid=2084992121462043179&lpsid=583963589171670358

ReputationManagementGoogleandYou

In early August of 18 Google had another core update to it s algorithm Google likes to keep the specifics and intricacies to it s algorithm one if it s key intellectual properties shrouded in mystery That never stops articles from folks in the SEO industry from trying to reverse engineer or deduce from the downstream effects just what the
Rainmaker Reputation - https://www.google.com/search?q=Rainmaker+Reputation&ludocid=2084992121462043179&lpsid=1268633711398535990

Why Reputation Management Matters To Google And How That Affects You

About the recent core algorithm update by Google and its impact on health industry websites... The update seems to prioritize the reputation of authors and the relevance of their opinions. The author refers to Google's Search Quality Guidelines, which highlight the importance of validating online sources and the reputation of content creators. This aligns with Google's efforts to address expectations of being a fact-checking source. Our post emphasizes the significance of reputation management for small to medium-sized businesses, particularly through Google My Business listings. It encourages businesses to consider what appears in search results when their name is searched and the impression it gives to potential customers. The author suggests that businesses should focus on maintaining positive reviews and ensuring that links displayed in search results speak well of them to maximize their online reputation. Why Reputation Management Matters To Google And How That Affects You

Why Reputation Management Matters To Google And How That Affects You

In early August of 18′, Google had another core update to it’s algorithm.  Google likes to keep the specifics and intricacies to it’s algorithm, one if it’s key intellectual properties, shrouded in mystery. That never stops articles from folks in the SEO industry from trying to reverse engineer or deduce from the downstream effects just what the algorithm update affected.

The consensus position has been quite peculiar.  It appears to be that the recent update affected Health Industry sites, from blogs to newsletters and the like, the most.  Lots of deduction going on, so I thought I’d go over my thoughts here.

It appears to me that the update re-enforced what some call Authorship, the reputation of an author of any piece of information.  The idea here is that Google wants to also track and record WHO writes what, and whether the author’s opinion is RELEVANT.  To back that statement up, have a look at the recent explanation updated in the Google’s Search Quality Guidelines titled “reputation of the creator of the content”

The key point to see from the Search Quality Guidelines excerpt is that going forward for the foreseeable future, we know that Google will prioritize validating the online sources that tell them who you are and what you are all about.  It shouldn’t be overlooked that this falls right in line with current news stories about Google’s problem with expectations that they also be a fact checking source.  We will see how that ball of wax goes, but for small to medium businesses, there’s a much more bottom line consideration here…

The recommendation in the screenshot is directed at employees of Google with the task of manually auditing a page, so we know it’s about as close as Google will get to telling US how to meet their standards.  (Yes, this is the world of SEO, and it’s why we spend SO many hours with our faces glued to video screens) coincides with what many SEO pundits claim is important in building trust with Google, and that is proving to Google your entity’s relevance and trustworthiness.  In other words, validating that some one or some thing exists in the real world.   It’s a real challenge Google has always had to handle.  They’ve made great strides in this endeavor, and for our purposes, there is no greater way for a small to medium sized business to tell Google directly who you are, where your business is located and other real world facts than claiming and filling out your Google My Business listing.

Clearly, Google is recommending here that we take great interest in our own Reputation Management.  It can’t be said enough, but your Online business’ (or even your personal) reputation IS your reputation.  Think of what people searching for your business name will see when they search for you in Google.  Ask yourself… what links are there from position 1 thru 20.  Are they all links directing the surfer to a page that speaks well of you?  Are reviews of your business visible on the links displayed there?  Are those reviews complimentary, or telling the surfer to look elsewhere?  Or do you even see links to competitors, who by having their link there, have a good chance to take that potential customer away from you?

MOST businesses and individuals of course, are not thinking about the possibility that one can affect what we see in these important searches.  The ones that do are…

found in Google by prospects who want and need products and services they offer, every day.

Call Rainmaker Reputation Local Search and Digital Marketing Agency for a free audit (usually $200.00) that will show you how you compare to competitors, how they could be taking customers that should be yours, if you have a blind spot leaking potential customers to competitors that could be ringing your phone today.  We can be reached at 888-406-3484

 

 

 

The post Why Reputation Management Matters To Google And How That Affects You appeared first on Our SEO Company Helps Local Businesses with SEO, Video Marketing, Digital Marketing - Rainmaker Reputation Local Search.

We provide Marketing Technology services for local and franchise businesses

We provide digital marketing technlogy services for local and franchise businesses including local search marketing paid advertising reputation management and social We ll work with your business s goals to build your best strategy and each plan comes with a dedicated strategist and complete access to your marketing analytics Previous post
Rainmaker Reputation - https://www.google.com/search?q=Rainmaker+Reputation&ludocid=2084992121462043179&lpsid=4412726029165700140

Video Channel

https://docs.google.com/document/d/1Cs-DHw_lrIrHD6hPJxAC5JKGcV_5Q1GZx4R2v0e3NMo/preview?ouid=117888536696492347611https://docs.google.com/feeds/vt?gd=true&id=1Cs-DHw_lrIrHD6hPJxAC5JKGcV_5Q1GZx4R2v0e3NMo&v=2&s=AMedNnoAAAAAW5lvspVzkGyexewo2D_u8wsPFi3Ojtm9&sz=s220https://docs.google.com/feeds/download/documents/export/Export?id=1Cs-DHw_lrIrHD6hPJxAC5JKGcV_5Q1GZx4R2v0e3NMo&exportFormat=pdfTrue
Important SEO Articles - Video%20Channel

Video Channel

Pageholder for WpVideoSites.

The post Video Channel appeared first on Our SEO Company Helps Local Businesses with SEO, Video Marketing, Digital Marketing - Rainmaker Reputation Local Search.

SEO Storage

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Important SEO Articles - SEO%20Storage

#SEOstore searchenginewatch-8-1-18.pdf

https://drive.google.com/file/d/1_VfmRwPhB6sURwGf9zhHRfSfMzK6C1Sk/preview?usp=drivesdkhttps://lh3.googleusercontent.com/w28VJDUkmhES7l-VZFKCENpUSk6urb8EQHcyl-5d3t0a9tgTY3-bgGdN01QpkjDhKb4g89ppqAA=s220True
Important SEO Articles - #SEOstore%20searchenginewatch-8-1-18.pdf

#SEOstore searchenginewatch-8-1-18.pdf

https://drive.google.com/file/d/1_VfmRwPhB6sURwGf9zhHRfSfMzK6C1Sk/preview?usp=drivesdkhttps://lh3.googleusercontent.com/w28VJDUkmhES7l-VZFKCENpUSk6urb8EQHcyl-5d3t0a9tgTY3-bgGdN01QpkjDhKb4g89ppqAA=s220True

from Important SEO Articles #SEOstore%20searchenginewatch-8-1-18.pdf

Is Your Local Marketing Agency Employing Solid Security Practices On Your Website?

We have a story here that should make every local business owner call their Local Marketing agency.

How hack on 10,000 WordPress sites was used to launch an epic malvertising campaign

Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous “malvertising” and banking trojan campaign.

The operation delivered malicious adverts to millions worldwide, slinging all manner of nasties including crypto-miners, ransomware and banking trojans.

The researchers told The Register that they have observed over 40,000 infection attempts per week from this campaign (that is, at least 40,000 clicks on malicious adverts) and said the campaign was still active. They reckon the crims are getting a decent return on their ad spend so they can afford to outbid legitimate publishers.

Check Point claimed that the brain behind the campaign – whom it dubbed Master134 – redirected stolen traffic from over 10,000 hacked WordPress sites and sold it to AdsTerra, a real-time bidding ad platform. They wrote that AdsTerra then sold it via white-label ad-serving tech from AdKernel* and advert resellers (ExoClick, EvoLeads and AdventureFeeds) which then went on to sell it to the highest bidding “advertiser”.

WordPress is the most widely used blogging and website creation platform out there.  It’s code substitutes for 1000s of man hours a coder would have spend to make such a tool from scratch.  It’s easy to use.  It’s got an enormous support from independent developers who make Plugins that extend the tool to other innovative uses.

That necessarily makes it a favored target of hackers.  In the story above, WordPress sites were compromised, and used to divert traffic from their intended pages, to the hackers chosen sites that placed malware on the surfer’s computer.

Imagine your business’ site being taken not only out of the game of turning a prospect into a customer, but sent that potential customer to be abused by a hacker’s intentions.

Would your business take a reputation hit with your customers?

Let’s remember how we got here…

Back in the internet’s infancy, one of the challenges for mass adoption of financial transactions on the web was security.  Entering your credit card data on a website was held in the same regard as “don’t get in vans with strangers”.  And for good reason!  It was such a problem, that many of Wall Street’s best prophets claimed the Internet would be a fad.

What changed it all was Trust.  In time, as the technology evolved, we learned to trust the idea of buying from a website with a credit card.

But as the story above shows, this Trust has to be earned and continually protected.  Would you hesitate to call your favorite plumber if one day you see that his website was hacked?  How much more damaging could a hacking intrusion be for an Attorney?  A health care professional? These doubts seeded in the mind of a prospect who made an active search in Google looking for you, can torpedo your bottom line and you may never even know it.

Rainmaker Reputation handles all their clients’ sites, including keeping them secure and monitored.  All sites are backed up routinely for quick re installs.  Because of the highly technical and hands-on nature of our work on our clients’ sites, we feel we are the ones best situated to be responsible keeping the site secure and TRUSTED.

If your Local Marketing Agency does not include securing your website that your customers interact with every day, that reflects on the work you do on their behalf, secure and safe from hackers and lost revenue…

you might ask them why not?

Call us at 1 (888) 406-3484 and we will be happy to see how your website is performing.

See also:

Local Marketing Agency Austin Tx

 

 

 

The post Is Your Local Marketing Agency Employing Solid Security Practices On Your Website? appeared first on Rainmaker Reputation Local Search.

brightlocal.com-What Are Google Local Services Ads and Why Should You Care.pdf

https://drive.google.com/file/d/16B0zp0qxktKrFcmtxtszMDVBSsfiLkkd/preview?usp=drivesdkhttps://lh3.googleusercontent.com/GIw0yahnfjcDuOo0wNohOZB-ahmyKJA7TTfvQLLckAXwqjMG4rqGaD9jjnzKQvuzZppXM8NLDLE=s220True

from Important SEO Articles brightlocal.com-What%20Are%20Google%20Local%20Services%20Ads%20and%20Why%20Should%20You%20Care.pdf

60 Minutes asks How Did Google Get So Big?

Steve Kroft of 60 Minutes interviews Gary Reback:

Gary Reback is one of the most prominent antitrust lawyers in the country widely credited with persuading the Justice Department to sue Microsoft back in the 90s, the last major antitrust case against big tech. Now he is battling Google.

Steve Kroft: You think Google’s a monopoly?

Gary Reback: Oh, yes, of course Google’s a monopoly. In fact they’re a monopoly in several markets. They’re a monopoly in search. They’re a monopoly in search advertising.

Those technologies are less than 25 years old, and may seem small compared to the industrial monopolies like railroads and standard oil a century ago but Reback says there’s nothing small about Google.

It’s a fascinating interview, and flashback into how Google has morphed into the dominant player in the flow of information in the U.S.

Any small business owner might take note of the Yelp’s Jeremy Stoppelman’s demo of how Google controls the information if there is a search for your brand or service.  It clearly illustrates that if Google is the first place a customer thinks to look for a solution, they have the most influence on your reputation.

Ignoring this fact and leaving it to chance can make or break your year.  We can exert control over what that first impression is, and turn it into a factor that influences any searcher to pick up that phone and call your service.

Click here to read the whole thing about How Google Got So Big.

Margrethe Vestager, the EU’s Competition Commissioner, on Google case, says “we can prove” illegal behavior. #60Minutes pic.twitter.com/RxolA0ksNx

— 60 Minutes (@60Minutes) May 20, 2018

 

In other news, Google Removes ‘Don’t Be Evil’ Clause From Its Code of Conduct

Google’s unofficial motto has long been the simple phrase “don’t be evil.” But that’s over, according to the code of conduct that Google distributes to its employees. The phrase was removed sometime in late April or early May, archives hosted by the Wayback Machine show.

The post 60 Minutes asks How Did Google Get So Big? appeared first on Rainmaker Reputation Local Search.

#SEOStore cbsnews.com-How did Google get so big.pdf

https://drive.google.com/file/d/1hfNhMNcfZelbVIKOWpJG_xJNAnAhUPuO/preview?usp=drivesdkhttps://lh3.googleusercontent.com/EBsRcJ3P8g78TieaIjwi9aGZUp9clHNqtBbid02X9x6wRnB1NAFCTFZ0lkHsEn4HPZLIVVQ--qU=s220True

from Important SEO Articles #SEOStore%20cbsnews.com-How%20did%20Google%20get%20so%20big.pdf

socialmediaexaminer.com-4 Tools to Help Rank Your YouTube Videos.pdf

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Important SEO Articles - socialmediaexaminer.com-4%20Tools%20to%20Help%20Rank%20Your%20YouTube%20Videos.pdf

brightlocal.com-How to Find Community Sites to Get Local Links From.pdf

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Important SEO Articles - brightlocal.com-How%20to%20Find%20Community%20Sites%20to%20Get%20Local%20Links%20From.pdf

brightlocal.com-Poll Results Do Local Businesses Need Blogs.pdf

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Important SEO Articles - brightlocal.com-Poll%20Results%20Do%20Local%20Businesses%20Need%20Blogs.pdf

socialmediaexaminer.com-How to Remarket to People Who Watch Your YouTube Videos.pdf

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from Important SEO Articles socialmediaexaminer.com-How%20to%20Remarket%20to%20People%20Who%20Watch%20Your%20YouTube%20Videos.pdf

semrush.com-How to Write Great Schema Markup for Your Company.pdf

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Important SEO Articles - semrush.com-How%20to%20Write%20Great%20Schema%20Markup%20for%20Your%20Company.pdf

link-assistant.com-15 Quick SEO Fixes for Better Rankings for Any Site Just Tweak It.pdf

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Important SEO Articles - link-assistant.com-15%20Quick%20SEO%20Fixes%20for%20Better%20Rankings%20for%20Any%20Site%20Just%20Tweak%20It.pdf

semrush.com-How to Write Great Schema Markup for Your Company.pdf

https://drive.google.com/file/d/1q82iZDDGQgeLjTIpACo0VUOjfYVK3dkQ/preview?usp=drivesdkhttps://lh3.googleusercontent.com/cjN4hJ8TEkAdJ7UA-Ovfw0hzOij3GJ2Ux3pjh244aEcUfmaQ-cNlGZOET1g2e37cBwY88YR8Li0=s220True

from Important SEO Articles semrush.com-How%20to%20Write%20Great%20Schema%20Markup%20for%20Your%20Company.pdf

link-assistant.com-15 Quick SEO Fixes for Better Rankings for Any Site Just Tweak It.pdf

https://drive.google.com/file/d/1Rg5bkvH0q1msyCZq5IB9TKwJtyZdakgl/preview?usp=drivesdkhttps://lh3.googleusercontent.com/aOhUVPtrnFtKN9WoppCEZwfrzrVUpzmkR9POic8WdmGD1MlleafL2erXhEgquqO_L28eV9oTInM=s220True

from Important SEO Articles link-assistant.com-15%20Quick%20SEO%20Fixes%20for%20Better%20Rankings%20for%20Any%20Site%20Just%20Tweak%20It.pdf

linksmanagement.com-Anchor text distribution.pdf

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from Important SEO Articles linksmanagement.com-Anchor%20text%20distribution.pdf

super pages , city grid contact info

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Important SEO Articles - super%20pages%20,%20city%20grid%20contact%20info