Why Reputation Management Matters To Google And How That Affects You

About the recent core algorithm update by Google and its impact on health industry websites... The update seems to prioritize the reputation of authors and the relevance of their opinions. The author refers to Google's Search Quality Guidelines, which highlight the importance of validating online sources and the reputation of content creators. This aligns with Google's efforts to address expectations of being a fact-checking source. Our post emphasizes the significance of reputation management for small to medium-sized businesses, particularly through Google My Business listings. It encourages businesses to consider what appears in search results when their name is searched and the impression it gives to potential customers. The author suggests that businesses should focus on maintaining positive reviews and ensuring that links displayed in search results speak well of them to maximize their online reputation. Why Reputation Management Matters To Google And How That Affects You