You need a New Logo?

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Memorial Day 2017 in Austin TX

I would like to take the time out today to honor our Austin Tx Veterans this Memorial Day.

I don’t take for granted that, it’s become a cliche mocked and snickered at by many, truly Freedom isn’t free. My grandfather fought in WW2. One of my fondest memories of him was asking at age 8, after watching a black and white WW2 movie, what it was like. Of course, my 8 year old mind wanted to hear about the super hero feats and gory details.

He replied “Oh, you don’t want to hear about that. Movies leave a lot out.” Many tears later, Grandpa did share the gory details from his time in the Pacific Theater. I guess he knew what he was doing, as it impacted me at a time that I more fully understood the tragedy of death, with such newfound respect for his life.

The sacrifices our Veterans make are real, they pay a price, the time away from their families, from having lived their day to day knowing they are subject to endless dangers that we as “civvies” just don’t.  I am so grateful for the sacrifice of our Veterans. Honoring True Heroes with our recollection of their history, and the meaning they’ve brought to our lives is worth sharing with each other.

Thank you, Veterans. And to everyone let’s have a safe and grateful Memorial Day in Austin Texas for 2017.

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HOW TO BEAT YOUR COMPETITION AT IT’S OWN GAME BY SECRETLY DISCOVERING WHAT THEY GET RIGHT

Wouldn’t be great if you could spy on the competition to
find out how they bring in their new customers?

How are they acquiring new customers?

Which traffic sources are they using?

Which kind of ads are they publishing and WHERE are they doing so?

Do they have a ‘sweet spot’ in their customer demographics that accounts for all their Return On Investment?

Can you compete with them?

Imagine having a competitor, kicking your butt every which way, and have a source that tells you how they are marketing, and what works best for THEM?  What if you can EVEN discover what they’ve tried in the past that didn’t work to prevent disastrous and wasteful “remake the wheel” testing?

That is the unfair advantage if all unfair advantages…

This your first step to get started, and it’s easy.  This technical edge is like a lot of ‘small hinges that open up big door’ opportunities for growth in a business.  That first hinge to swing is to   and contact us.

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Wall Street Journal Reports Brick-and-Mortar Stores Closing at a Record Pace

https://goo.gl/photos/eE1ySMcvKZSP39vS7

If a Local Business has not gotten the big picture yet, then it is susceptible to the risk of being in the wrong place at the wrong time.

American retailers are closing stores at a record pace this year as they feel the fallout from decades of overbuilding and the rise of online shopping.

Just this past week, women’s apparel chain Bebe Stores Inc. said it would close its remaining 170 shops and sell only online, while teen retailer Rue21 Inc. announced plans to close about 400 of its 1,100 locations.

Read the whole thing

How did we get here? The answer is in how the Customer’s Journey has changed with Technology.

20 years ago, the in store help served as your sales person, your encyclopedia for the information a shopper used to get informed to make a buying decision, with a nudge or two from your commissioned retail sales person. Today, Google serves as the first stop for the inquiring prospect for a product or service. If you are an emergency Dentist in Dallas Tx, or a Plumber in Chicago, you’ve known for a long time now that your prospects are grabbing the mobile device from their purse or pocket, and researching.

for the Retail outlet, there are even more forces at work here. Competition like Amazon, the E Commerce wave via Alibaba, have all changed how people shop. If your website is not converting prospects to buyers, as your in store Sales people once did, then your livelihood is at risk.

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Video Marketing Results in February 2017

Here are some screenshots of Search Rankings for relevant terms in the Video Marketing niche.

Notice that getting a video on Page 1 of Google is eye catching, compared to most of the other organic listings.

Getting good Search Rankings can be achieved with a quality search oriented approach, where you help Google deliver quality content to the seeker. Rainmaker Reputation can do the job, as these results illustrate.

It’s also important to consider this key fact, in regard to where the Attention of your customer is…

https://goo.gl/photos/eE1ySMcvKZSP39vS7

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SEO storage January 11 – 24

Matt Cutts quitting Google?

Google uses it’s Browser Real Estate like every site owner should, as far as I’m concerned.

Plan to spend more on digital marketing in 17‘? That’s the trend.

From the SEO Storage files

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Google’s Interstitial Penalty Could Cause A Major Shakeup Of The Web

Google‘s Interstitial Penalty was announced last year.  This new wrinkle in the way Google displays a list of sites they deem relevant to the search, finally arrived in full deployment on January 10.  And the rankings are dancing from what I am seeing.

Monitoring some of the assets I manage for my clients, I can tell you I can see the penalty in action.

I can see a few sites handled by competitors who use what’s called “floater” code to hide a popup like window off screen, to the right for example, to hide content.  In the cases I see, there are usually links to other assets not related or relevant to the site owner’s business interests.

Google is now smart enough to see this happening, differentiate it from other behavior.  And if they can be that specific, they will ask themselves if it passes their standards.  It won’t.

For those site owners who have outsourced the SEO or even just simple Web Design work on your site, you may be vulnerable to this double whammy penalty in waiting.  That sounds pretty bad, let me clarify…

It’s possible Google will be able to notice a correlation between those who use “interstitials” for the widely used and once accepted popup ads, and those who used the “floater” code for hiding links in the manner I just described.

Those who are caught late to the party about “interstitial” ads and have not changed that out, will only lose rankings.  If all things considered, that was the only issue with your site, the rankings should bounce back, once handled.

However, if your site has a “floater” used to hide links in this manner, the site could be hit with a Penalty.  You never want one of these.

Ever.

And that’s the lurking problem with this Interstitial penalty… a lot of folks out there are not aware they have a “floater” on their site.  They are by design there to not be seen, hidden in code.  Google won’t be fooled.  Google’s changed accepted Standards like this before.  There is still time to avoid this issue, or find out if your sites are at risk, while Google’s re-spidering the entire internet.  Contact me here for a private and efficient 30 minute consultation: 1 (888) 406-3484

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