SEO Storage

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Important SEO Articles - SEO%20Storage

#SEOstore searchenginewatch-8-1-18.pdf

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Important SEO Articles - #SEOstore%20searchenginewatch-8-1-18.pdf

#SEOstore searchenginewatch-8-1-18.pdf

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from Important SEO Articles #SEOstore%20searchenginewatch-8-1-18.pdf

Is Your Local Marketing Agency Employing Solid Security Practices On Your Website?

We have a story here that should make every local business owner call their Local Marketing agency.

How hack on 10,000 WordPress sites was used to launch an epic malvertising campaign

Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous “malvertising” and banking trojan campaign.

The operation delivered malicious adverts to millions worldwide, slinging all manner of nasties including crypto-miners, ransomware and banking trojans.

The researchers told The Register that they have observed over 40,000 infection attempts per week from this campaign (that is, at least 40,000 clicks on malicious adverts) and said the campaign was still active. They reckon the crims are getting a decent return on their ad spend so they can afford to outbid legitimate publishers.

Check Point claimed that the brain behind the campaign – whom it dubbed Master134 – redirected stolen traffic from over 10,000 hacked WordPress sites and sold it to AdsTerra, a real-time bidding ad platform. They wrote that AdsTerra then sold it via white-label ad-serving tech from AdKernel* and advert resellers (ExoClick, EvoLeads and AdventureFeeds) which then went on to sell it to the highest bidding “advertiser”.

WordPress is the most widely used blogging and website creation platform out there.  It’s code substitutes for 1000s of man hours a coder would have spend to make such a tool from scratch.  It’s easy to use.  It’s got an enormous support from independent developers who make Plugins that extend the tool to other innovative uses.

That necessarily makes it a favored target of hackers.  In the story above, WordPress sites were compromised, and used to divert traffic from their intended pages, to the hackers chosen sites that placed malware on the surfer’s computer.

Imagine your business’ site being taken not only out of the game of turning a prospect into a customer, but sent that potential customer to be abused by a hacker’s intentions.

Would your business take a reputation hit with your customers?

Let’s remember how we got here…

Back in the internet’s infancy, one of the challenges for mass adoption of financial transactions on the web was security.  Entering your credit card data on a website was held in the same regard as “don’t get in vans with strangers”.  And for good reason!  It was such a problem, that many of Wall Street’s best prophets claimed the Internet would be a fad.

What changed it all was Trust.  In time, as the technology evolved, we learned to trust the idea of buying from a website with a credit card.

But as the story above shows, this Trust has to be earned and continually protected.  Would you hesitate to call your favorite plumber if one day you see that his website was hacked?  How much more damaging could a hacking intrusion be for an Attorney?  A health care professional? These doubts seeded in the mind of a prospect who made an active search in Google looking for you, can torpedo your bottom line and you may never even know it.

Rainmaker Reputation handles all their clients’ sites, including keeping them secure and monitored.  All sites are backed up routinely for quick re installs.  Because of the highly technical and hands-on nature of our work on our clients’ sites, we feel we are the ones best situated to be responsible keeping the site secure and TRUSTED.

If your Local Marketing Agency does not include securing your website that your customers interact with every day, that reflects on the work you do on their behalf, secure and safe from hackers and lost revenue…

you might ask them why not?

Call us at 1 (888) 406-3484 and we will be happy to see how your website is performing.

See also:

Local Marketing Agency Austin Tx

 

 

 

The post Is Your Local Marketing Agency Employing Solid Security Practices On Your Website? appeared first on Rainmaker Reputation Local Search.

brightlocal.com-What Are Google Local Services Ads and Why Should You Care.pdf

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from Important SEO Articles brightlocal.com-What%20Are%20Google%20Local%20Services%20Ads%20and%20Why%20Should%20You%20Care.pdf

60 Minutes asks How Did Google Get So Big?

Steve Kroft of 60 Minutes interviews Gary Reback:

Gary Reback is one of the most prominent antitrust lawyers in the country widely credited with persuading the Justice Department to sue Microsoft back in the 90s, the last major antitrust case against big tech. Now he is battling Google.

Steve Kroft: You think Google’s a monopoly?

Gary Reback: Oh, yes, of course Google’s a monopoly. In fact they’re a monopoly in several markets. They’re a monopoly in search. They’re a monopoly in search advertising.

Those technologies are less than 25 years old, and may seem small compared to the industrial monopolies like railroads and standard oil a century ago but Reback says there’s nothing small about Google.

It’s a fascinating interview, and flashback into how Google has morphed into the dominant player in the flow of information in the U.S.

Any small business owner might take note of the Yelp’s Jeremy Stoppelman’s demo of how Google controls the information if there is a search for your brand or service.  It clearly illustrates that if Google is the first place a customer thinks to look for a solution, they have the most influence on your reputation.

Ignoring this fact and leaving it to chance can make or break your year.  We can exert control over what that first impression is, and turn it into a factor that influences any searcher to pick up that phone and call your service.

Click here to read the whole thing about How Google Got So Big.

Margrethe Vestager, the EU’s Competition Commissioner, on Google case, says “we can prove” illegal behavior. #60Minutes pic.twitter.com/RxolA0ksNx

— 60 Minutes (@60Minutes) May 20, 2018

 

In other news, Google Removes ‘Don’t Be Evil’ Clause From Its Code of Conduct

Google’s unofficial motto has long been the simple phrase “don’t be evil.” But that’s over, according to the code of conduct that Google distributes to its employees. The phrase was removed sometime in late April or early May, archives hosted by the Wayback Machine show.

The post 60 Minutes asks How Did Google Get So Big? appeared first on Rainmaker Reputation Local Search.

#SEOStore cbsnews.com-How did Google get so big.pdf

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from Important SEO Articles #SEOStore%20cbsnews.com-How%20did%20Google%20get%20so%20big.pdf