Rainmaker Reputation: July 2017

Monday, July 31, 2017

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

https://docs.google.com/document/d/15l2ciWpxx3_UUjA-dO6kUD2Ol4N1T_HYK5rPG2hmbbA/previewhttps://docs.google.com/feeds/vt?gd=true&id=15l2ciWpxx3_UUjA-dO6kUD2Ol4N1T_HYK5rPG2hmbbA&v=2&s=AMedNnoAAAAAWX-UjAHrIUmcDmXgdOjZoUrDPEpuu3Ty&sz=s220https://docs.google.com/feeds/download/documents/export/Export?id=15l2ciWpxx3_UUjA-dO6kUD2Ol4N1T_HYK5rPG2hmbbA&exportFormat=pdfTrue
Important SEO Articles - How%20these%20fake%20Facebook%20and%20LinkedIn%20profiles%20tricked%20people%20into%20friending%20state-backed%20hackershttps://www.googleapis.com/drive/v2/files/15l2ciWpxx3_UUjA-dO6kUD2Ol4N1T_HYK5rPG2hmbbA

Index - SEO How To

https://docs.google.com/spreadsheets/d/1NBBdMsWxqZ5iW2RKwlwoAdK-_ucm9iCoYCHbt42qQtM/htmlembedhttps://docs.google.com/feeds/vt?gd=true&id=1NBBdMsWxqZ5iW2RKwlwoAdK-_ucm9iCoYCHbt42qQtM&v=6&s=AMedNnoAAAAAWFQypjaxCV9U7nDymrex-DiAt2HXzY8b&sz=s220https://docs.google.com/spreadsheets/export?id=1NBBdMsWxqZ5iW2RKwlwoAdK-_ucm9iCoYCHbt42qQtM&exportFormat=pdfTrue
Important SEO Articles - Index%20-%20SEO%20How%20Tohttps://www.googleapis.com/drive/v2/files/1NBBdMsWxqZ5iW2RKwlwoAdK-_ucm9iCoYCHbt42qQtM

Weekly Tip for National Cyber Security Awareness Month: Emergency Access

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

from Wp - video https://rainmakerreputation.com/video-channel/weekly-tip-for-national-cyber-security-awareness-month-emergency-access

How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers

ZDnet’s latest hacking story includes an cautionary tale for anyone in the business of social media marketing. For anyone who interacts daily with the big social media networks, security has to be top of mind.

Do read the whole story to understand how crucial it is that social media managers and engagement teams employ a system that protects important social media accounts for their customers. Here, using a password app like LastPass is invaluable for it’s convenience and security. Our own customers routinely get a friendly nudge to take security seriously.

However, the article here detailing this method of hacking would circumvent any password app:

“Cyberespionage activity apparently being conducted on behalf of the Iranian government is targeting organisations in the financial, oil, technology, and sectors, with advanced social engineering based around a single, prolific social media persona that’s absolutely fake. Its goal? To install Trojan malware onto the networks of target organisations.”

No security process is 100 percent safe, when human beings are involved. Be smart out there, and don’t open docs from people you have not vetted. This is another reality that we all have to live with now, in the digital age. Protecting your social media accounts is protecting your Reputation. Take it seriously, and avoid a lot of trouble.

The post How these fake Facebook and LinkedIn profiles tricked people into friending state-backed hackers appeared first on Rainmaker Reputation Local Search.

Saturday, July 29, 2017

Layers in Google Maps for Android

- Tell Google Maps the name of the business or landmark you're looking for and we'll get you there. You don't need to remember the exact address of your destination.

Watch more video here: https://www.youtube.com/watch?v=cbZ9xgsWI1o

Local Marketing and Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/layers-in-google-maps-for-android

Find a Business in Google Maps for Android

- Tell Google Maps the name of the business or landmark you're looking for and we'll get you there. You don't need to remember the exact address of your destination.

Watch more video here: https://www.youtube.com/watch?v=xS_4c1Nt-Qc

Google Maps and how it works with Local Search

from Wp - video https://rainmakerreputation.com/video-channel/find-a-business-in-google-maps-for-android

Friday, July 28, 2017

Discover offers near you in Google Maps for Android

- Use Google Maps for Android to discover offers near you in the US only. To find these offers tap on "Maps" and then tap on "Offers." If you see something you like you can click on it to learn more.

Watch more video here: https://www.youtube.com/watch?v=yBrbIQ-1g80

Local Search and Near Me with Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/discover-offers-near-you-in-google-maps-for-android

Wednesday, July 26, 2017

Indoor walking directions in Google Maps for Android

- Get indoor walking directions for participating venues in Japan and the U.S. with Google Maps for Android.

Watch more video here: https://www.youtube.com/watch?v=eMLpo75H4Fc

Local Search with Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/indoor-walking-directions-in-google-maps-for-android_1

Indoor walking directions in Google Maps for Android

- Get indoor walking directions for participating venues in Japan and the U.S. with Google Maps for Android.

Watch more video here: https://www.youtube.com/watch?v=eMLpo75H4Fc

Local Search Marketing with Google Maps

from Wp - video https://rainmakerreputation.com/video-channel/indoor-walking-directions-in-google-maps-for-android

Monday, July 24, 2017

Get local reviews in Google Maps for Android

Find just the right places with Google Maps for Android now with Zagat scores and summaries, reviews from people you know, and other useful information like address and opening hours.

Download the app from Google Play:

Watch more video here: https://www.youtube.com/watch?v=p-CIKO2meLM

Local Search Marketing

from Wp - video https://rainmakerreputation.com/video-channel/get-local-reviews-in-google-maps-for-android

Offline maps in Google Maps for Android

- Save and use certain maps on Google Maps for Android when you're not connected to the internet. You can even find and orient yourself by enabling GPS and using My Location and the compass. Watch more video here: https://www.youtube.com/watch?v=J6sNyKzGOe8

Local Search

from Wp - video https://rainmakerreputation.com/video-channel/offline-maps-in-google-maps-for-android

Transit Directions in Google Maps for Android

- Using Google Maps for Android you can get public transit directions on the go.

Watch more video here: https://www.youtube.com/watch?v=qFA3GwrUSYw

Local Search

from Wp - video https://rainmakerreputation.com/video-channel/transit-directions-in-google-maps-for-android

Saturday, July 22, 2017

Work For Pixability | An Award-Winning YouTube Ad Buying & Video Marketing Tech Company

video marketing companies

from Wp - video https://rainmakerreputation.com/video-channel/work-for-pixability--an-award-winning-youtube-ad-buying--video-marketing-tech-company

Friday, July 21, 2017

How To Watch What Google Is Doing

Google’s Local Search algorithm is an ever evolving, and sometimes cruel beast. Google admittedly makes updates every day, but some updates have broader impact than others. Just last June 25th, many Local Search observers were reporting flux in rankings. To anyone monitoring these observers’ social feeds recently, it was another fascinating look at how an action by Google can reverberate out into the SEO social sphere. But watching others talk about it on social media is not the same as getting hard data. Some conclusions were that the recent update affected positions 5 thru 10. Some said they only affected niches like Food and Beverage, Travel and Health and Fitness. And those are good niches to monitor, no doubt.

There are many ways to observe Google’s algorithm changes. One component in following Google is know where they test new changes first. It’s my opinion that to get a good idea (bear in mind, one can NEVER have an exact approximation as Search is just too encompassing and complex), following the niches of Locksmiths and Plumbers is a terrific place to look.

These business models have low barrier of entry, depend greatly on the inbound phone call, and have a lot of Local Search professionals being compensated for improving visibility for these business owners. That means you have a lot of cooks in that kitchen, doing lots of smart AND very dumb things.

Last October, in fact, Google first rolled out a new verification program for Google My Business to combat Maps listing spam and their first niche to target was Plumbers and Locksmiths. These two niches are notorious for these kind of shenanigans, and Google’s choice of niches there speaks to the dynamic change and attention that is paid to those search results.

I would recommend any Local Search professional to pick a Plumber and Locksmith search profile in a very competitive market like Chicago, Los Angeles, San Francisco to keep an eye on how Local Search and the 3 pack evolves. Reach out to me on Twitter at @JayTurnerSEO with your own thoughts… what niches do you follow intently to track what works and what doesn’t? Am I off base here?

We all need to be careful on where we get our feedback. And you can’t improve what you don’t measure.

The post How To Watch What Google Is Doing appeared first on Rainmaker Reputation Local Search.

Thursday, July 20, 2017

Video Marketing Statistics 2017

video marketing 2017

from Wp - video https://rainmakerreputation.com/video-channel/video-marketing-statistics-2017

Tuesday, July 18, 2017

Video Marketing’s Decided Advantage With Local Search

The evidence keeps pouring in thru my research feeds, and my own experience… Video Marketing has a decided advantage when used for Local Search. Local business owners have always had the pressures of squeezing as much value as they can when it comes to marketing their services. One of the mediums that has been out of reach for most Main Street business marketing budgets is the TV commercial. Why?

Because production costs have always put a quality video selling services has made it high risk. Match that with the risky proposition of putting that video on Television.. and you have a Hail Mary, not a Sure Thing. Television commercials have always had the disadvantage of gauging their effectiveness.

Enter the Digital age of Video Marketing. Video no longer has to be streamed over the airwaves thru the limited channels of broadcast TV. Yes, it’s funny to say that, as only 10 years ago the complaint on everyone’s mind was that Cable TV had too many channels. The Internet age has changed it all. Our choices are now even more complicated.

That’s where Local Search comes in to play…

With all these digital video channels available to them, people can now target with critical specificity, what kind of video they are looking for.

Does a resident in Austin TX have a question about urinary infection symptoms for her dog? She no longer needs to wait til her Sunday evening show on PBS… she can find it right now. And she would probably rather get the information right there from a local Expert Veterinarian.

Maybe a resident in Chicago needs a plumber for some drain cleaning, but wants to know more about what goes into that kind of project before calling a plumber. He doesn’t have to wait for the next DIY show, he can find a video on it instantly. For most people, where to look is the easy part, compared to this type of search before the search engines got so terrific at putting videos in their search results.

Search Engines Displaying Videos In Their Results Is A Major Advantage For Those Who Use Video

What better way for a local business do demonstrate their expertise than to answer their customers most often asked questions.

We all prefer to build relationships. Long lasting relationships based on trust and experience, are a comfort to us. The local business can build those relationships thru video, cheaper than ever because of these Mobile Devices we carry around (and the apps we use with them). The markets are speaking, for we are seeing that handheld mobile video converts just as well as elite quality production value. People prefer the personal touch. They are inherently less likely to trust a big corporation like Walmart, Petsmart or K-Mart, and more likely to trust a video from a Local Business owner pointing out the latest consumer industry news.

This kind of consumer awareness content is easy to produce for the business owner. Match that with a marketer who knows how to put that video in front of amenable digital audiences, and you have the recipe for growth, and predictable stability from a constant flow of customers.

Let’s sign off this article with one more advantage of using video for your Local Search marketing… your competitors are likely ignoring video altogether.

Video Drives More Organic From Search

Most local biz owners are too fearful of video, expecting TV commercial costs and vague results. Many Main street businesses jumped on board with video a couple years ago, and have since abandoned it. Unfortunately for them, video hadn’t yet matured, and been adopted by the populace. In addition, the video marketing tools and channels were not as developed and tested as they are now. The biz owner that jumps into the arena using video to sell their message today, engage with their market, have a much cheaper and effective route to profitable and predictable response. All thanks to the world wide adoption of the mobile phone. NOTE: Facebook Live and Youtube are not in an intense battle for video viewers because it’s a dead end.

To get started using the advantage of Video for your Local Search marketing, call 1-888-406-3484

The post Video Marketing’s Decided Advantage With Local Search appeared first on Rainmaker Reputation Local Search.