Who Said "The Aim Of Marketing Is To Make Selling Superfluous"?

 Peter Drucker once said "The aim of marketing is to make selling superfluous." That has never been more true than here in 2023.

 

 One of the most amazing and consequential behavioral statistics for local businesses and entrepreneurs is 89% of consumers say they prefer texting with businesses over any other mode of communication. 

 Get a demo of the Rainmaker Reputation CRM Platform today to see how this stat can be a game changer for your goals.

 

The Rainmaker Reputation CRM Platform helps good people with their business goals

The Rainmaker Reputation CRM Platform helps good people with their business goals. 

Rainmaker Reputation CRM Platform is an All-In-One platform based in Austin, Texas, specializing in helping local businesses, entrepreneurs, and influencers amplify their online presence through effective Local Marketing and Reputation Marketing strategies. 

The platform amplifies their marketing plans by and leveraging advanced marketing technology like AI, SMS, Email, Apps, Social Posting, Review collecting, and more. It empowers businesses to connect with their target audience, drive customer acquisition, dramatically improve customer lifetime value and establish a stellar online reputation.

 

 

Does Google Penalize AI Generated Content?

 Does Google Penalize AI Generated Content? 

 

 

 

This is an important topic for Rainmaker Reputation CRM Platform users because we recently added AI assistance capabilities to help our users. When adding copy to email and websites, or needing an image for websites and social posts, one can click a convenient button and add a prompt to generate copy or images.  Read the whole story here:

https://rainmakerreputation.com/googles-insights-on-ai-generated-content-what-seo-experts-need-to-know/

Can Millions of Business Listings on Google Maps Be Fake?

Is there a prevalence of false business listings and fake names on Google Maps, leading to deceptive practices and potential harm for users? These false listings, which often appear as suggested local businesses, lure unsuspecting individuals and can result in costly scams. Despite Google's dominance in online search and its powerful algorithms, it struggles to effectively combat this issue.

Apparently there are cases where individuals encountered fraudulent repair services after searching for help on Google Maps. In one instance, a woman's garage door repair ended up costing her more than double the usual price, and the repairman continued to harass her for payment. These scammers hijack the names of legitimate businesses and list their own contact information, leading to dangerous situations for unsuspecting users. Experts estimate that hundreds of thousands of false listings emerge on Google Maps each month. While Google claims to remove such listings, the scale of the problem remains significant. Legitimate businesses suffer as they compete with fake listings and often resort to buying Google ads to stay ahead. The article mentions how Google's verification process can sometimes mistakenly flag genuine businesses, causing further frustration. The issue of false business listings has drawn the attention of antitrust regulators, who are investigating Google's practices. However, tackling this problem proves challenging due to the constant efforts of scammers and the complexity of the digital advertising landscape. The article sheds light on the persistent challenge of false business listings on Google Maps and the adverse consequences for users and legitimate businesses. Despite Google's efforts, the issue remains unresolved, highlighting the need for more effective measures to combat fraudulent practices on the platform. Wall Street Journal says it's true!

Billion Dollar Bully Highlights Why Yelp Feels Unfair

The documentary "Billion Dollar Bully" that examines allegations against Yelp, claiming that the platform extorts small businesses for advertising fees in exchange for managing and improving their reviews. The film features testimonials from business owners who allege mistreatment by Yelp, including the disappearance of positive reviews and the appearance of negative ones after they stopped paying for advertising. Yelp denies these allegations, stating that there is no connection between ratings and reviews and buying advertising. However, small business owners express frustration with Yelp's lack of due process in resolving disputes.

The article highlights the differences between Yelp and Wikipedia, emphasizing that Yelp does not involve itself in factual disputes and recommends that businesses use their response tools to address inaccurate reviews. In contrast, Wikipedia relies on a community of volunteer editors who actively debate and remove false information. The documentary argues that Yelp's position leaves local businesses with little recourse when faced with fake reviews. Yelp defends itself by stating that it uses tools to detect illegitimate reviews and improve the accuracy of its recommendations. However, the company does not offer a formal process for business owners to appeal or remove false reviews. Yelp's terms also make it challenging for businesses to sue the platform or opt out of it. The article concludes that Yelp's approach to misinformation may not be a sustainable long-term solution and suggests that a combination of factors, such as regulatory changes or public outcry, could lead to a shift in Yelp's practices. The director of the documentary refrains from recommending an alternative review site, noting the challenges faced by platforms that balance generating advertising revenue with maintaining accuracy. The article concludes by suggesting that reevaluating expectations for online knowledge platforms and considering factors like legal revisions, regulation, and corporate responsibility may ultimately drive changes in Yelp and similar platforms. Billion Dollar Bully Highlights Why Yelp Feels Unfair

Service Area Businesses GMB Service Area Update And SERP Clicks Analyzed

Google has made changes to how service area businesses (SABs) set their service areas in Google My Business (GMB). Previously, SABs could define the radius around their business address, but now they have to define their service area by region, city, or ZIP code.

Why should we care? This change allows SABs to choose not to display their service area if they don't serve customers at their business address. The update also allows SABs to create a listing without designating an address and remove their address if they already have one. Google's aim is to better match consumers with SABs. Additionally, a study on SERP clicks for SABs without Local Services Ads (LSAs) found that over 50% of clicks go to organic search results, 32.26% to the Local Pack, and 14.11% to PPC ads at the top of the page. Consumers are more likely to click on directory links and are motivated by review ratings in the Local Pack. Maintaining a strong online reputation and appearing in directories are crucial for SABs. Eye opening source about Service Area Businesses and GMB Service Areas, and SERPS Clicks Analyzed

Whats Hot in SEO Today 8 trendy topics from SMX East conference

This curated post provides a summary of key insights from the SMX East conference in New York City. The author shares information from various speakers on topics such as the new Google Search Console features, mobile-first indexing, mobile page speed optimization, JavaScript SEO, site migrations, creating linkworthy content, and optimizing for voice search and virtual assistants.

The new Google Search Console features include new reports for index coverage, performance, and links, as well as improved sharing and filtering options. Mobile-first indexing is discussed, highlighting the need for website owners to adapt their sites for mobile devices and choose the right framework and rendering type. The impact of mobile page speed on rankings is emphasized, with a focus on optimization and the importance of an optimization score rather than just speed. JavaScript SEO is addressed, with tips on choosing the right framework and rendering type, and the importance of prerendering. The process and best practices for site migrations are discussed, including pre-launch preparation, monitoring, and potential issues to avoid. Creating linkworthy content is emphasized, with suggestions for understanding target personas and choosing the right content types. The rise of voice search and virtual assistants is explored, including strategies for optimizing for featured snippets and improving customer experience in voice interactions. The post provides actionable tips and recommendations for tools like SEO PowerSuite to assist with various aspects of SEO and website optimization. Overall, the post covers a range of important SEO topics discussed at the conference, offering insights and practical advice for website owners and SEO professionals. Whats Hot in SEO Today 8 trendy topics from SMX East conference